Strategic Business Plan for Coca Cola Case Study

Strategic Business Plan for Coca Cola - Case Study Example It manufactures and markets almost 400 brands of beverages in over 200 countries across the world, while over 70% of its revenue comes from within United States alone. It describes itself as a 'local company' as it makes use of local and regional people for its employee base. (Nelson et al, 2006) This paper will study the ways in which the HRM can be conducted so as to up the performance of the company. This will be done through a SWOT analysis as well as an analysis of the industry and competitor base. Finally, the improvement, implementation and management reviews will be put forward. The soft drink industry is one of the largest in the world. In countries like the US and India alone, this industry boasts of a turnover between 6 Billion dollars and 60 Million dollars. This is an industry that caters to the creation of non alcoholic and soda based beverages. The US figures alone for this industry have been depicted below. (Nelson et al, 2006) Michael E Porter has paved the way for revolutionary strategising trends and a whole new perspective on competition through his competitive advantage theory. In the corporate world, Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders' minds worked. Further, it remains a guide of choice for strategic managers on a global scale. Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as the first serious attempt to develop a really original grand theory of national economic development processes since the early years of Postwar development economics, and one of the most original ways of thinking about development policy in years. Source: M E Porter, 1998 This brings us to a discussion on the technicalities of the model proposed by Porter. Porter's Five Forces model provides suggested points under each main heading. When taken into consideration individually, each of these gives rise to the development of a broad and sophisticated

The Daffodils by W.Wordsworth and Miracle on St.Davids Day by G.Clarke Essay Example for Free

The Daffodils by W.Wordsworth and Miracle on St.Davids Day by G.Clarke Essay Form and meaning of The Daffodils by W.Wordsworth and Miracle on St.Davids Day by G.Clarke. Pre and Post C20th Poetry Comparison. William Wordsworth wrote the poem The Daffodils in 1804, two years later after his experience with the Daffodils. The poem Miracle on St. Davids Day was written by Gillian Clarke around 1980. Miracle on St. Davids Day was written one hundred and seventy-six years after The Daffodils was. The poems are very similar in the way that they both look like poems, having a regular structure. In Miracle on St. Davids Day each stanza apart from the last one has five lines that are all about the same length. In The Daffodils each stanza has six lines that are all about the same length. The poems are different in the way that Miracle on St. Davids Day was written like a story, sentences starting in one stanza and finishing in another. Also this poem does not rhyme, it looks like a poem but sounds like prose. The Daffodils is written as a poem with a regular rhyming pattern. Line one and line three rhyme, line two and line four, and line five and six are a rhyming couplet. This is regular throughout the poem. Both poems are similar as they are true experiences of the writers, and they are written in Modern English. Also the poems are both narrative poems. William Wordsworth was born in 1770, an eighteenth century romantic poet. He described his poetry as emotion recollected in tranquillity, and that remembering is the key. Gillian Clarke was born in the twentieth century and is still alive today. G. Clarke is modern contemporary poet. Wordsworths inspiration for The Daffodils was spring itself, the sense and feeling of spring around him with so many numerous daffodils. Wordsworth allowed himself to be inspired by the beauty of nature and the magic of every year nature dying and freezing over and then coming to life and being re-born again. Wordsworth became caught up in the moment of his real life experience and wanted to savour and treasure it, so he wrote and feelings down on paper. In Wordsworths time you were either poor and hard working, or wealthy with not much to do. Wordsworth had not much to do, so he opened his imagination to write poetry to fill his spare time. With having spare time and no need to be anywhere at a certain time, he explored nature and learnt more about the happenings of nature, which as a poet he respected, and he recorded his discoveries and emotions on paper. Clarkes inspiration for writing Miracle on St. Davids Day, was her personal experience when visiting a mental institution. She was reading poetry to the insane, which happened to awaken a long, repressed memory in one of the patients, whom recites a poem from the days of his youth, forty years ago in a valley school, the class recited poetry by rote. This experience impressed so strongly on Clarkes mind that she wanted to keep her memory of the experience alive, telling the story for ten years to people before writing it in a poem. Clarkes inspiration was the power of memory and the power of poetry. The sounds of her reading poetry to someone triggered a memory so hidden from long ago that I think she was shocked that it could have happened, and inspired her to write it in a poem. Wordsworths purpose in The Daffodils is to express his emotion to the reader, and make the reader feel the daffodils and become lost in a magical world of the beauty of spring just like he himself did. Wordsworth appreciated nature already but wanted to get it across to the reader the moment of tranquillity and peace of mind he had, surrounded by the beautiful daffodils. Clarkes purpose in writing Miracle on St. Davids Day is to tell people about the incident that she witnessed and to show the power of poetry and memory. Clarke wanted people to see that no matter how old the memory was or whether the person had a mental illness or not, as long as there was no memory loss, a memory hidden deep in the back of the mind can be awoken. Any small insignificant thing such as touch, sight, smell, sound or taste can awake it, and that memory is a very powerful thing. Wordsworths The Daffodils has four stanzas in it. The content of stanza one tells us that Wordsworth is walking alone and how he comes across the daffodils and where. Beside the lake, beneath the trees, they were blowing in the wind. Stanza two is where Wordsworth makes a comparison of the beautiful sparkling daffodils to the stars on the Milky Way, which means that there were too many daffodils to count like the millions of stars in the sky, And twinkle on the Milky Way, they stretched in never-ending line. Stanza three explains how content a poet can be amongst these daffodils appreciating their natural sparkling beauty for a poet clearly respects natural beauty and The Daffodils being a true experience for Wordsworth made it a more significant experience in his life. Also Wordsworth describes how the daffodils stand out from anything around them and that only the daffodils are in focus, stopping any thought of any other matter in his head. A poet could not but be gay, in such jocund company. Wordsworth did not realise what effect the sight of the daffodils had brought on him and I do not think he realised that he would be writing about them two years later. Obviously the daffodils stuck in his mind and frequently reminded him of his experience because he was writing about them two years later, and to write about them obviously satisfied his need to express to others the joy the daffodils brought to him. Stanza four is a memory of Wordsworth. He describes his situation of telling the reader in stanza one, two and three of the moment of the experience and stanza four is thinking about the impact of the experience. For oft, when on my couch I lie in vacant or pensive mood G. Clarkes Miracle on St. Davids Day, has nine stanzas in it. The content of stanza one is a quote from the daffodils by W. Wordsworth. At first glance the reader is confused and thinks that it is a misprint on the poem, but then realises that is it connected with the poem in some later stage which makes the reader inquisitive and want to read on. They flash upon that inward eye, which is the bliss of solitude. Stanza two is an introduction to the mental institution but the reader does not know this yet, the reader just absorbs the information described to them in a detailed picture which already mentions daffodils, giving a connection between this poem and The Daffodils. An afternoon yellow and open-mouthed with daffodils. A picture is already in the readers head of a warm, sunny afternoon in spring somewhere in a forest where there is a lot of greenery and a large country house hidden from view, peaceful and graceful. Stanza three is the writer and the narrative voice, Gillian Clarke, describing what she is doing. She tells the reader that she is reading poetry to insane, so we assume that she is in an asylum and not the beautiful, tranquil country house the reader first thought it was. Clarke in stanza three also starts to describe a few of the patients there to the reader. A beautiful chestnut haired boy listens Stanza four is an extension of stanza three. It carries on to describe another patient, a woman at the institution, who is not mad or disturbed as people might think you would be in a mental hospital. She is just mildly mentally absent. She does not dream, or think, or feel, the woman is absent in mind but present physically. In her neat clothes, the woman is absent. Stanza five is also a continuation of stanza four; these three stanzas are all connected. It goes into detail about a certain patient, described as a labouring man. By going into more detail about this patient, the reader thinks that he is a main character or will play quite a large role in the rest of the poem. This poem interests the reader to read further. Stanza six tells us that this patient has never spoken. The huge and mild man stands up to recite The Daffodils. This is where stanza one is linked with the poem. This stanza tells us about the miracle that happens. The miracle is that a man in a mental institution, who has not spoken for a long, long time, is suddenly forced to speak by the power of an awakened memory. To the staff it does not seem such a miracle, as they know that he is an elective mute. Stanza seven is about the nurses and the residents at the institution and the whole of natures reactions. It also describes the man who is reciting The Daffodils and how well he recites it after years of not speaking. The nurses are frozen, alert; the patients seem to listen. Stanza eight is an explanation of how he came to know the poem The Daffodils and why he needed to speak it. It is a trip back in time and a reason for his being in a mental institution. The man came to know the poem, forty years ago, in a Valleys school, the class recited poetry by rote. His reason for being in the asylum is, since the dumbness of misery fell he has remembered there was a music of speech and that once he had something to say. This also explains why he spoke. He had a memory woken inside of him by the narrative voice reading to the insane. Stanza nine finishes off the poem, as so does the man. There is a silent, still moment throughout nature and from the listeners at the mental institution, before the applause, we observe the flowers silence. There is a moment of silent appreciation throughout nature and humanity. The structure of The Daffodils by William Wordsworth is in four equal stanzas. They each have six lines of similar length. The stanzas all look like each other. This is a regular structure. Stanzas one and two have complete sentences but stanza three and four have lines linked with a break in the middle. The rhyming pattern of the Daffodils is that line one and line three rhyme and line two and line four rhyme, and line five and six are a rhyming couplet. This is the regular rhyming pattern that continues throughout the rest of the poem. The poem looks even and neat on the page and has straightforward understanding looking language. The regular rhyming pattern fits in with the simplicity of the event and is a common experience shared by all. Wordsworth has shortened words to make to make them fit in with the flowing of the poem. This brings the structure together and neatens it to make it more readable. For oft, when on my couch I lie oft is the shortened version of often. The structure of The Miracle on St. Davids Day by G. Clarke also has a regular structure but is quite different from the Daffodils. It has eight stanzas all equal in size. They all contain five lines all of similar length, apart from the very last stanza that has only three lines containing the conclusion. When hes done, before the applause, we observe The poem is non-rhyming but flows, by one sentence starting on one line and running onto finish on the next line, such as, A big, mild man is tenderly ledto his chair. This pattern helps to reveal the stages of the miracle because it flows and looks like a poem but sound like prose. This poem is a narrative poem. The narrative voice is Gillian Clarke as it is revealed to the reader that she is there herself telling the readers about her experience. I am reading poetry to the insane. The final stanza leads up to Clarkes final meaning of how a distant memory can be triggered by anything small or large, showing the power of memory. Forty years ago, in a Valleys school, the class recited poetry by rote. William Wordsworth is the narrative voice of The Daffodils as it is revealed to the reader instantly, I wandered lonely as a cloud. This tells the reader that Worsworth is telling the reader about his experience. The style of The Daffodils is peaceful and tranquil. The mood is set dreamily straight away with an image of floating. I wandered lonely as a cloud that floats on high oer vales and hills. It has a romantic style for Wordsworth was a romantic poet, emotion recollected in tranquillity. Wordsworths words flow and run like a song with many images being displayed in front of the readers eyes all at once. Beside the lake, beneath the trees, fluttering and dancing in the breeze. This rhyming style sounds like a song and creates a summer picture of sun glittering on a lake with a soft patch of shade over it from the trees that are gently waving about in the soft and warm breeze in the readers mind. The style of The Miracle on St. Davids Day is completely different to the one of The Daffodils. It changes rapidly. At first it is warm and welcoming, the setting of the poem. First the reader is outside the building admiring the scenery, then the quickly moves to the inside of the building to discover the buildings true nature. The mood is then changed, slightly tense. The poem style is confusing, as there is a lot of a contrast used. Clarke contrasts the look of the patients to their mental illnesses. She has already referred to them as the insane. A beautiful chestnut-haired boy listens entirely absorbed. A schizophrenic. This contrast is quite strong and obvious. The reader imagines a beautiful boy in every way, a good child, normal, content and happy. Then it instantly changes, he is a schizophrenic which changes the readers perspective of the child, as on the outside he is a perfect boy, almost angelic, then we see the inside, corrupted and destroyed of any normality. The language of The Daffodils is in Modern English although some words have been shortened to fit in with the rest of the poem. For example; Oer , means over. That floats on high oer vales and hills. Antiquated vocabulary is also used such as glee and jocund. The English is very straightforward, using both modern and antiquated vocabulary. Stanza one begins with a simile. Wordsworth likens himself to a cloud that is driven by the wind over which the cloud has no control. Here he is telling the reader about his mood and feelings and behaviour in that present moment. His mood is aimless as his feet were driving him in a directionless manner. He just felt a force taking him and a need to wander. I wandered lonely as a cloud. The simile creates a drifting mood. There is then a strong sense of immediacy, all at once. Wordsworth draws the reader in with at once and the readers attention is riveted. There is a great deal of imagery in the first stanza. Crowd and host, both convey a very large number or a numerous amount. In the next line the reader discovers what the crowd is. It is described vividly to the reader with a rich, luxurious and vibrant feel, golden. There is also a religious quality in a host of golden daffodils. A picture is created in the readers head of the golden daffodils glowing and highlighted to stand out from the rest of the world, as if from the heavens. It is like a host of angels. There is a strong assonance in stanza one, the repetition of the vowel sounds ee creates a sense of movement; beside, beneath, trees, breeze. The reader hears a beat, a rhythm creating a sense of the flow of movement and swaying of the daffodils. There is also an ing sound in stanza one that creates a more bouncing effect; fluttering and dancing. This gives stanza one a song like quality. Stanza two opens with a simile and a comparison. Wordsworth compares the daffodils to stars, which stretch endlessly to the human eye. Wordsworth compares the numbers of the daffodils to the vast amount of stars. Continuous as the stars that shine, this means that the daffodils continued beyond the reach of his own eyesight so that there must have been thousands of daffodils or more. They stretched in never-ending line. This conveys an infinite number, enthralling the reader. Wordsworth then gives elevated imagery, stars that shine and twinkle on the Milky Way. This gives the imagery of the daffodils releasing a ray of golden light around them, giving a magical feel. Wordsworth then makes a personification, Tossing their heads in sprightly dance. Only something that is alive could dance or toss their heads, so he points out the amount of life in these daffodils. He makes them full of life with vivid movement, sprightly. This is a lovely word to describe the behaviour of the daffodils, and conveys that they are full of movement and spring. The mood is warm, relaxed and light with a romantic atmosphere. In stanza three an image of the whole of Nature alive is presented to the reader, the waves beside them danced. This is the waves of the lake beside the daffodils, leaping about driven by the wind as if dancing to compete with the beauty of the daffodils. This is also a personification of the waves dancing. The mood then changes by the word but, making the reader expect something. After all the describing of the magical and romantic atmosphere, the reader feels pessimistic that something is going to change the whole mood of the poem. The reader then discovers that nothing terrible happens but the but was only to shame the waves, as the daffodils were more effective than the waves out-did the sparkling waves in glee. This means that the daffodils bettered the waves. The atmosphere is now light and fantastic again, glee meaning merriment and cheerfulness. There is a colon in the middle of stanza three indicating a pause, which continues with Wordsworth commenting on his feelings and actions at the present moment. I gazed- and gazed- but little thought. The hyphens slow the line down by breaking it up gradually, this gives the impression of thought to the reader. By doing this Wordsworth indicates the end of the description of the daffodils. There is also a metaphor in this stanza, what wealth to me the show had brought. The wealth in this stanza is a metaphor for the lasting measure of the experience gained by the sight of the daffodils and the emotions that they brought. Stanza four is at a later time, indicating that the poem was a memory flashback. The reader knows this from the first line of the stanza. For oft, when on my couch I lie. It is a reflection of the experience by saying oft which means frequently. The next line creates an empty mood, far away, drifting and dreaming. This tells the reader of Wordsworths longing to be back in that experience. The mood and atmosphere is quite strongly put forward to the reader with vacant or in pensive mood. This means absent and dreaming, inattentive and expressionless but with a thoughtful frame of mind. This shows Wordsworths mood of leaving the world far behind him and trying to enter an ageing memory of an uplifting experience. Stanza four has a special meaning. It is a time in Wordsworths life when he is having a retrospective view of his experience, which is so emotionally overwhelming to him that it has created an extremely long lasting impression in his mind. Wordsworth sums up his feelings from the experience in the last stanza they flash upon that inward eye, here he is saying that the vision of the crowd of daffodils is branded on his imagination for the rest of his life. This brings great happiness to him, which is the bliss of solitude. By using the word bliss, Wordsworth expresses his emotion of complete happiness. It is a religious and holy sounding word making the experience sound even more unreal and magical. solitude, meaning being alone completely with no-one near you at all, tells the reader that this experience was completely personal to him and special, and only he will ever know the true wonder of it even if he describes is as best as he can to others and then my heart with pleasure fills. This is a personification as there is an image of a vase being filled to the brim with pure joy. Also there is another personification in the last stanza, and dances with the daffodils. It is a further personification of a lively person who dances. In this last line Wordsworth is saying that his heart is dancing with the daffodils. Daffodils do not dance, but to Wordsworth they exude life, joy and radiant beauty. Wordsworth is deeply moved by the sight of them and he feels that his heart has gained a new lease of life and that he will look on everything about life and living in a new manner now. The last three lines of stanza four create an angelic and heavenly mood. In The Daffodils Wordsworth is trying to teach the reader to appreciate the beauty of nature and to understand the power of memory. I also think that he is trying to teach the reader about how the effect of just one experience in your life can be so strong and powerful that it can be remembered as vividly as it was the day of the experience many years later. From the title Miracle on St. Davids Day it is revealed to the reader what this poem is about. It is obvious that a miracle is the main point of the poem, meaning something holy yet unexpected. We also find out that it happens on St.Davids Day, which might be of some sort of significance later on in the poem. Underneath the poem is an extract of a well-known poem. To the reader this is some sort of a misprint or mistake, but the author and title of the extract are given also, signifying no mistake. After a read through the reader finds out that it is linked with the fifth stanza, the labourers voice recites The Daffodils. The language of this poem is in Modern English. It is descriptive, non-antiquated, meaning more modernised and less formal, and contemporary. It also has a narrative style. The vocabulary evokes spring, the asylum and re-birth. Examples of vocabulary evoking spring are used in the first stanza to set the scene. An afternoon yellow and open mouthed with daffodils, this gives the reader an impression of freshness, newness and spring, clear and open to the world. Growth and life is suggested in the description of a garden, among cedars and enormous oaks. Nursery shrubs, also suggests this. The vocabulary evoking the asylum is mainly in stanzas two, three, four and six. Immediately it is evoked in stanza two with the words insane and a schizophrenic. In stanza six the impression of the asylum is presented quite clearly with the nurses are frozen, alert; the patients seem to listen. From this the reader learns that the place is some sort of hospital. The vocabulary that evokes rebirth is in stanzas one, five and eight with the reference to the daffodils, which are connected to spring and being reborn. The Miracle on St. Davids Day is in poetic prose to prove that it is a descriptive piece. In stanza one, line one, there is a personification, yellow and open-mouthed. This suggests that the sun creates an image of a bell shaped flower telling the reader of the afternoon speaking of spring. There is another personification in this stanza of sunlight appearing to walk along a path. the path treads the sun among cedars. A country setting where nature dominates is evoked in lines four and five. it might be a country house, guests strolling, the rumps of gardeners between nursery shrubs. The language and arrangement of it gives the reader an image of a place of contentment and relaxation. might be, strongly suggests that they are not guests strolling and it is not a country house setting. This interests the reader to read on further to discover the true nature of the guests. In stanza two images are created of the two characters presented to the reader. The first line of stanza two is a strong contrast to the harmonious setting created in stanza one I am reading poetry to the insane, is an extreme change of tone destroying the peaceful atmosphere. It is a short one line sentence, blunt and sharply in focus. It is what G. Clarke, the narrative voice is doing, proving that what she has written is from personal experience similarly to Wordsworth. G. Clarkes technique is contrast. She contrasts the look of the patients to their mental illnesses. In lines seven and eight an old woman is described as interrupting. Lines nine and ten describe a boy as beautiful and chestnut-haired and then further on as a schizophrenic. Stanza three describes a woman in her neat clothes but mentally absent. The womans description repeats the word not three times to emphasise her mental absence meaning her state of mind is not entirely there, sits not listening, not seeing, not feeling. It is key word emphasising the effect of the illness on the human psyche. There is a total lack of response to the poetry from the woman. The next two lines describe a man as a big, mild man is tenderly led, suggesting he is either dumb or bovine or ox-like, lumbering but good-natured. Line eleven continues from line ten fitting in with G. Clarkes narrative purpose. By mentioning herself, the focus of the reader is brought back to the story telling mode. Line twelve contains a metaphor, in a cage of first March sun a woman. The woman is surrounded by a spotlight of sunlight. She is caught in a cage, which is the asylum and her mental illness. This is three different ways of being trapped emphasising her situation. In the last line of stanza three, the subject of the miracle is introduced although the reader does not know this yet. The sentence is unfinished naturally leading the reader on to stanza four and on with the story. Stanza four continues the sentence begun in stanza three. Imagery is created by the big, dumb labouring man as he rocks. A large imapct is presented to the reader with big and dumb is a large impact conveying contrast of his mental and physical state. In the first line of stanza four the reader discovers that this patient has never spoken, but later we find out that he can and is therefore an elective mute. Line twenty has blunt, shorter words that describe him very well. His psychotic behaviour is presented to the reader with a rocking rhythm created throughout the stanza, repeated. He seems content with the rhythms of the poem, by the image of rocking. His labourers hands on his knees, he rocks. ..to the big, dumb labouring man as he rocks. Rocks is repeated twice in the stanza so that a movement is created in the stanza and to emphasise his mental condition. There is also an oxymoron in this stanza, I read to their presences, absences.It is two opposite things put together. Here t he patients are there in physical state but not in a mental state. Stanza five introduces the beginnings of the miracle with an alliteration. He is suddenly standing, silently. These are quiet but powerful words giving the thought to the readers head that something of extreme importance to the poem is going to happen. The reader has already heard of the man as big and mild but now he is huge and mild, now that he has stood up. He is quite a presence, but from the repeated word mild, we know that he is really a gentle giant. Although he sounds a gentle giant his presence is intimidating. The impact of him standing evokes a sense of fear in the poet, but I feel afraid. Huge and mild are straight forward language but give a large impact. There are two similes in stanza five, Like slow movement of spring water, creating the image of after winter, snow and ice have almost all melted and it is slow and heavy, trickling down a hill side. Images of light and dark are created with the first bird of the year in the breaking darkness. This tells the reader tha t the mans voice is coming out of the darkness. His voice is being reborn or regenerated symbolising the whole newness of spring. Stanza six is the response or reaction to the reaction of the poem, from the staff, the patients and the whole of nature. The nurses are frozen, the nurses are shocked and in amazement to the reaction that this man had to the poem. The nurses are also alert, because this is a very unusual occurrence and they have to be alert and ready to act in any medical capacity needed. The other patients also seem to listen for once, being attentive and showing recognition of the miracle. There are two halves to the poem from different sides of the reaction, the patients reaction and the staff. He is hoarse but word-perfect, this tells the reader that he has obviously not spoken for a very long time although there must be some reason for this. His voice is croaky from the lack of use of it, but his memory is very powerful and he has not yet forgotten any of it from his days of youth. Nature outside also seems to listen to the mans recital, outside the daffodils are as still as wax, they are awake, attentive and listening, but somehow they look like they have been carved, awakening daffodils from long ago. Their syllables unspoken, show that nature waits for the recital of the poem to end. The daffodils symbolise spring and rebirth, in many forms. The rebirth of the mans voice. There is one personification at the end of the stanza, their syllables unspoken, suggesting that the daffodils can speak. There is a reference to The Daffodils in stanza six ten thousand, stating the amount of daffodils outside there are, which are the exact words used in The Daffodils by Wordsworth. Stanza seven is a flashback of the mans youth and how he came to learn the poem that he recites. The flash back offers an insight or explanation of how he is able to stand up and recite the poetry. There is one metaphor in this stanza, a music of speech. A music of speech is a voice inside of him with a very strong force and the power of memory needing to get out and tell others of this force. Music is symbolic for harmony and now once more the man is in harmony with himself, between his vocal chords and his intellect. The inner harmony within him shows the importance of poetry on the soul. This stanza emphasises the effect of nature on us all and the power of nature on the human psyche. Stanza eight is when the silence, stillness and attentiveness throughout stanza six, seven and eight, breaks. The man finishes the recital and the patients and the staff firstly observe natures attentiveness and then the applause comes telling the reader that the change in nature during the recital did not go unnoticed. When hes done, before the applause, we observe the flowers silence. The end of this line is a personification of the flowers being able to listen and change their mood by choice, the flowers silence. A thrush sings, tells the reader of how the atmosphere changes and nature goes back to normal. It also suggests to the reader that this was the expected miracle, permanently changing the mans life for the better. It seems that the mans illness has either been taken away by some angel of nature or has taken a new extremely unexpected turn. The last line contains a metaphor, the daffodils are flame, giving the reader an image of heat, power, intensity and life. The daffodils are alive and have awoken from the dream or other life whilst they were listening, just like the mans mental state. Clarke was trying to teach the reader that the power of voice and poetry can be forever lasting in a strong memory, even if the memory is very distant it can be triggered. Learning a piece by heart, once engraved on the brain may never be lost. Many things can unlock this memory but in particular the power of nature, voice and poetry can recall it most strongly. Even if mentally ill a memory can be recovered and even sometimes a memory lost long ago with the help of nature, can even cure an illness bringing the person back with their mental and physical state. I have learnt a lot from studying these two poems. The poems are completely different and contrast in many ways, but they also link with each other also. I had not heard of either of the two poems before, although The Daffodils by William Wordsworth is quite a well-known poem. Both poems being new to me they were fresh and interesting. Studying these poems has taught me to appreciate the wonder of nature more and recognise the power of memory. I cannot say which poem I prefer as they are entirely different, but I probably enjoyed reading The Daffodils more, because it was light and dreamy with a bouncy rhythm to it. It also seemed more unrealistic which appeals to me more. My profound experience with nature happened last summer. I go out horse riding every weekend with a friend of mine in Brockenhurst. We spend the whole day exercising the horses and exploring the forest. One weekend we were walking along a track in the forest, we turned round to the right at the end of the track, into a clearing and we stopped straight away. In front of us, at the bottom of a wide decreasing slope was a herd of deer. Right at the front of the herd was a white stag. He was proud, wise, noble and valiant looking with the golden sun adoring him, giving him a halo effect. Everything seemed to be silent as if time had been stopped, we were in a moment all of our own. The sun was beating down on us from behind us, as if to illuminate the stag and his herd. We just stared at the stag and he seemed to stare back. The stag held our gazes, which seemed to last forever. He then proudly turned around and walked through the centre of the herd into the dark and shaded forest. He did not turn his head, but the rest of the herd walked behind him as if trying to match noble quality but none succeeded. I will never forget that, as I had never seen a white stag before and probably will never again.

Love and Hate Expressed by Characters in William Shakespeares Othello

Love and Hate Expressed by Characters in William Shakespeare's Othello In the play Othello, by William Shakespeare, different characters contribute to the development of particular themes. Three strong themes portrayed by the characters are of; misplaced trust, love vs. Hate and jealousy, and shattered innocence. The first theme of misplaced trust is clearly evident in most of all the characters that are manipulated by the depraved Iago. Roderigo is the first character to be entangled in his web of deception, whom I will focus on. Iago essentially uses Roderigo as a source of financial gain and a tool in extracting his revenge on the other characters. In Act I, Iago has him awaken Brabantio in order to spoil Othello's secret honeymoon with his daughter; "Call up her father. Rouse him, make after him, poison his delight."(1.1.69-70) Iago financially abuses Roderigo as well, consoling him constantly to "put money in thy purse," (1.3.335) therefore supporting Iago's expenditures, which are supposedly winning Desdemona's love for him. Only later in the play does Rod...

How has the population of Deptford has Changed from 1945-1999 Essay

In order to find out how the population of Deptford has changed in the last fifty years, I have to carry out a number of researches to help me bring this to a conclusion. This includes sources, interviews, survey, a personal account from Suzanne Samson and a visit to Deptford High Street, to take a look at the different ethnic group there. I also look at shops there and the kind of people who owned them. I also went to the Albany center and picked various leaflets to see the different activities available to the publics. As a class we designed a questionnaire and had people fill them in for us. Which should show us that Deptford has a multi-cultural population. In this report I intent to show that, explaining some of the reason and causes that make people from commonwealth country migrated to Britain. How has the population of Deptford changed? As a part of my research, I looked at some sources to see how Deptford has changed in the last fifty years. Source A is a picture of children playing in ‘Kender Street School’ in 1947. All the children who can be seen in this picture are white. Source B is a picture showing a class at ‘Deptford Green School’ in 1997. When interpreting Sources A and B it shows the different people in Deptford in 1947 in comparison to Deptford in 1997. By comparing these two sources we can see that there is a massive change, to the kind of people who lived in Deptford at these two times. Source C is a photograph of Deptford High Street and shops which existed in 1963. Source D is also a photograph of Deptford High Street but in 1997. Source C and D show some shops in Deptford High Street, however these shops we can be identify now were represented by other. For example in 1963 there was a ‘Burkes’ store which is now represented by a ‘Halal’ butcher store, which show how different ethnic groups have mixed in as they have settle in. Of all of people, who have answers to our interview, 50% were male and the other 50% were female. 50% of all the people we interviewed were 31-40 years old, whereas 25% were 21-30 and the last 25% were over 60 years old. With 50% of all the people we interviewed were White-English. Whereas 25% were Chinese and the last 25% were Black-Caribbean. The White-English interviewees had lived in London for 32 years. The Black-Caribbean interviewees had lived in London for 43 years, whereas the Chinese interviewees had lived in London for 20 years. The reason why all the interviewees had moved to London was very similar as most people have settle here because of employment and a better standard of living. For example they can take advantages of London, jobs opportunities, lifestyle and child benefit. However the most common reason why foreign has settle in Britain, was for a better education. People didn’t move to Britain for employment as there were very few jobs available and they could not compete, as many of them couldn’t get a decent education in their country. When we asked the Chinese interviewee how many time they have visit their country of origin, s/he had said s/he had never visited their country of origin, whereas the Black-Caribbean had said s/he visit their origin country BI-annually (every other year). The majority of the people we interview had work, apart for a White-English interviewee. When we asked all the interviewees if they had relative in London, everybody said that his or her families also live in London. 75% of the interviewees said London was a multi-cultural place when they arrived. As one White-English interviewee said London was a multi-cultural place when they arrive, whereas the other didn’t remember. Both the Chinese and the Black-Caribbean said it was a multi-cultural place when they arrived. The first time Britain took in immigrants was after the ‘Second World War’ in 1946. Where the European volunteers’ workers scheme launched to rebuild London, however many commonwealth people were still unable to move to Britain. So in 1948 a ‘British Nationality Act’ was passed, which allow those who lived in the ‘Commonwealth’ countries to become a Britain citizens. To see if this ‘British Nationality’ effected people from all over the Commonwealth countries and to help me with my coursework, I looked at a personal account of Susanne Samson’s. Susanne was a Jewish born in Germany, Berlin on the 25th march 1924. Unfortunately for Susanne she was at the age of nine when Hitler won the general election making him the second powerful person in Germany. Hitler had a lot of prejudice against many kind of people e.g. homosexuals, trade unionist, communist etc. However he prosecuted Jewish people the worst over other people. Once Hitler had full power over Germany he made a lot of changes, and one of them was to ensure that Jewish people had no power in Germany. So he took away all the Jewish people right to make a living e.g. closed Jewish shops, factories, businesses etc. One-year later Hitler prejudice against the Jew was clearly showing as Susanne explains she knew that the Jew was being treated differently to other. Running into Nazis marching was very uncomtable for her, as she had no knowledge of what they would do to her, if they saw her and knew she was a Jew. As a result for her fear of Hitler and the Nazis, she moved to Italy. However she didn’t settle in Italy as her mother found work in London. Susanne expectation of London was very different to what she got. As she thought that London was rainy and misty all over, as she knew about this from text back in Germany. She also that London was a place of lords and ladies. When arriving in London Susanne thought London was very exciting place. Bringing only her most valued possessions, her and her family was guaranteed a house, clothes, food and an education. Susanne and her mother stay with a Jewish family who her mum worked for as a housekeeper. Which was not to Susanne family expectation, however as her mum had very little understanding of English she had no other choice but to take up that option. Shortly afterward there was speculation of Germany bombing London. Which meant school and all children was to be evacuated from London and taken to Somerset. After staying in Somerset for a while Susanne returned to London, and got an apprenticeship with a photography studio before war took place. Life for Susanne wasn’t going to well as she had to leave the studio as a result of lack of war workers and which was consider as unnecessary at war. However she was able to find employment in several places but they were temporary. To support our researches and interviews, we visit Deptford High Street to see if all the information we have collected so far is correct. And our so I objective is proved, as Deptford is a multi-cultural community. There are many different races: Chinese, White, Black-Caribbean, Asian etc. I also found out that there was a collection between the ethnic make-up, to the different ethnic shops (businesses) in Deptford. For example, there were Chinese and Indian restaurants and take away, Black-Caribbean and Asian vegetable stores. I picked up leaflets from the ‘Albany Center’ as some proved of my visit to Deptford. All these leaflets show different activities from different ethnic group, which are available to the public. A typical example is a theater show ‘show and dance’ staged at the ‘Calabash Day Center’, this activity is mainly aim at the black community. Another leaflet is picked promote Chinese and Arabic Saturday classes. All this information show is how Deptford has become a multi-cultural community as different people have settle in. Why have people migrated to London? According to sources A and B (factual texts) many people migrated to Britain because after the war so much British men and women were killed that there wasn’t enough people to rebuild Britain. So in ‘ 1948 the Britain government passed a Nationality Act’ allowing all colonial and commonwealth citizens to become a British citizen. Which meant the Britain government can bring people for commonwealth country over to Britain, to rebuild the landscapes. However for the majority of the people who has come over to Britain they were given the dirty and the unpopular jobs, as they were not educated enough for the higher-class jobs e.g. designer, lawyer, pilot etc. In order for these people of a lower living standard to come to Britain the British government had to give out loan to them, which had to be pay back once they got settle in. Source C is a picture of Black-Caribbean people entering Britain by boat, which was published in a newspaper. The people who are shown are very smartly dressed with winter clothing and equipment. The why reason why this particle picture was publish was to attend to change the British people point of views of Black people in general. This picture also published to show that Black were very independent working people, by their smart looks and are quite civilized people as their appearance were very similar to the British people dress sense â€Å"they are just like us.† Source A2 is a extract for a history book, which is consider not to be a very useful piece of evidence as is has no personal account and the we don’t know who has written this text. However this text does contain factual information, and I support alot of researches has been done before the text was written. However this text lacks a very important aspect – which is, who wrote this particle piece of text? Which I believe is the most important aspect when a piece of text is used as evidence. Source C2 is a photograph showing some migrants arriving in Britain by boat. When it can to deciding if this photograph is useful as a piece of evidence. I consider it also not to be very useful; as I believe the person who have taken this particle photograph was a white person. Which meant s/he could have taken and published this photograph because of personal and for pacify reasons. For example they wanted to change the British opinion of Black-Caribbean people. Another reason why this photograph is not a useful piece of evidence is that I believe this photograph could have easily been rearranged or fixed to fit the government, and how they wanted the British people to see Black-Caribbean people. I have reason to believe in this because as we all know the Caribbean is consider to a very hot place to live all around the year. Which mean it’s very usual to see Black -Caribbean people with winter clothing and equipment. Source D2 is an oral interview with Suzanne Samson, who is a refugee from Germany. I consider this source as being the most useful piece of evidence out of the three. This because this source is factual and personal which is most likely to be the true. Even through is can be make up, over exaggerated, or the person can’t remember everything, as it’s a child account. Sources E2 and F2 are two phase of why Somali have settle in Britain. The reason for Somali settlement has changed form the 1945 to the 1980’s, as Somalia’s first settled in London to â€Å"seek better employment† and to make enough money so they can retire back to Somali. When arriving in London they settled in the London East End, to a sailor community, as they were poor and uneducated. The second reason why Somali settled in Britain was to run from Said Barre’s Regime who was the ninth dictator. However these people tended to be richer and educated e.g. doctors People have migrated to London for many different reasons. The majority of these reasons are considers as the result of a ‘push’ or ‘pull’. The ‘push’ factor is when a person is force out of their country e.g. wars, health, environment etc. The ‘pull’ factor is what attracted a person to over e.g. employment – in 1948, the ‘British Nationality Act’ was passed to allow people in the commonwealth to come into British, allow them to become a British citizens. However the most common reason why people migrate to Britain is for a better education. The experience of migrants in London. According to source A3 and B3 (two personal account), the people expectation of Britain- London was very different from what they got. As these people expected Britain to be the â€Å"Golden land†, the land of opportunity and hope. However Britain was nothing to their expectation, â€Å"the houses all capped together and no spaces.† Sources C3, D3 and E3 are all particle part from different newspaper article. All these sources show us that the type of prejudice that Black and Colour people had to face was racism. For example, White and Black pubs and jobs were separated. However the majority of the While community would have the better choices from jobs, pubs, lifestyle etc. Source F3 is a cartoon which show a While person stabbing a Colour person, and in the background there is a Nazis and the cartoon contain an image of people being hanged. This cartoon is making a comparison of Germany- Nazis and the racial activities which take place in Britain e.g. racial attack. The cartoonist has made a comparison between Hitler and the Nazis with the racial activities which take place in Britain, as Hitler and the Nazis were a very racial group as they killed thousand of Jewish people, where with Britain there are many small racist attacks everyday. This source (F3) is quite useful as an historian text as it shows that racism does exist in Britain, even though it’s a one sided view of the polices response to racism attack in Britain. However it’s not very clear when it come down to telling factual information about the incident and is over exaggerated e.g. there is no hanging. This cartoon also shows us that people like the cartoonists are seriously worried with the violence. Source E3 is an article published in a newspaper, which consist of five personal accounts of five different men living the Southeast of London. In these account of people living in South-East London, Mr. Roger (While) believe there is a over glowing amount of Black people which is partly why he dislike his area. He also believe Black people â€Å"pack them into houses†, however he believe his Black neighbours are very friendly. Where with Mr. Barring (Black) who believe the South-East is a place of many culture and a place of little racial discrimination, â€Å"I have never come into contact with a colour prejudice† and â€Å"I like it here† However Mr. Fitz (Black), who has lived in the South-East for 12 years comparison to Mr. Barring who has lived in the South-East five years, believe the â€Å"neignours are the same the world over, sometime good and sometime bad. He also believes there is racial discrimination in his community. For example, employees think you’re less able because of your colour. Mr. Frankin (Black) also spares a similar opinion to Mr. Fite, as he believes his neighbours are quite friendly. However his has â€Å"come into contact with racial prejudice in the past. The final account is from Mr. Charle (White) who believes the Black workers are a † very happy crowd, but a nuisance when they make a noise. He also believe he is â€Å"not prejudiced against them but he rather they were not here. All these accounts are quite useful and reliable, as the majority of these accounts are factual about personal experience of racial discrimination. For example, 2 out of 3 of these colour people accounts show that they have seen and experience some racial discrimination in the past, â€Å"I do come into contact with racial prejudice†. This sign of racial is supported by Mr. Charle account (White) who â€Å"would rather they (Black people) were not here†. This account show us that Mr. Charle is prejudiced to Black workers, but doesn’t except that he is prejudiced, â€Å"I am not prejudiced against them (Black people). However these are personal accounts and do not represent London as a whole. The aim of the newspaper in publishing these account is to promote good race relations In order to write a complete and reliable account of the experience in migrating into London between 1945-1997 I could studied many other sources. For example I can studied a personal account of someone who has just move to London, to see if they’re similar to all the other personal accounts I have studies. I can also do and studied a simple questionnaire, which could be used to support these personal accounts by comparing them. How have migrants affected the area? Migration has affected the area of London and Deptford in many ways. As more and more people have come into London, they have brought with them their traditions and culture, which over time has been accepted, into British society. These traditions are widely practised all over the Britain. Source A4 shows an account by Minette Bailey of what she thought of London, when she first came from Jamaica. She thought that the British people were hypocrites. She said that: â€Å"It is very strange to see how many people flock into church on Sundays instead of going to worship God. It is very strange how many English missionaries come to the West Indies to teach us about God.† This was the feeling many black people had, so they decided to establish Black-led churches, so their traditions could be maintained. This had been acknowledged by many people and also welcomed. In 1982, the Archbishop of Canterbury, Robert Runcie said: â€Å"the presence of the ethnic groups with their different religious traditions has given new breadth and generosity to our vision of the brotherhood of man and the fatherhood of God.† The idea was welcomed and even praised by many people. Source B4 shows some young Vietnamese men practising a dance for the ‘Chinese New Year’, which was to be performed at the Chinese community school, South London in 1987. Source C4 shows a Somali boarding house, in Leman Street in the 1950’s. Source E4 shows a Mosque in London. This building was first used as a Church, then as a Synagogue, then as a church again and finally as a Mosque. You can see when the inhabitants of the area change how the area changes as well. The inhabitants of Brick Lane now are mainly Bangladeshi and other Muslims. You see this from the different languages on the sign. Source D4 shows a number of councillors in the London region. Five of the six are Black: Les Eytle, Eddie Capone, Solomon Brown, Angelina Simpson and Stephen Padmore. The last person, Claude Gonsalves is South American. This change was needed as not many English councillors in the past did things that benefited the other ethnic groups. These people have become part of the government to make sure that everybody got what was best for them. During our visit to Deptford High Street we could see that Deptford is a multi-cultural community. There are many different races: Black ? Afro-Caribbean, White, Chinese, Asian etc. I also found out that there were many different shops owned by different kinds of people like Indian and Chinese restaurants, Afro-Caribbean and Asian grocers, ‘halal’ butchers etc. I found that there many different kinds of goods available, most of which are imported from foreign countries, such as mangoes, oranges, lychees, yams etc. Within the area of Deptford, there is a Chinese health centre. Over the years all kinds people have started to use this shop to get natural herbs and medicine, rather than going to the chemist for conventional medicine. The Sainsbury’s store in the area uses a number of languages to label the goods, so it could be understood by everyone in the community. I also picked up a number of leaflets from the ‘Albany Centre’. A typical example is a jazz concert performed at the ‘Barbican Centre’; this is really aimed at the Black community. Another leaflet I picked up promoted the â€Å"show and dance† staged at the ‘Calabash Day Centre’; again it is aimed at the Black community. There was another leaflet promoting Saturday classes, such as Arabic and Chinese. All this information shows how Deptford has become a multi-cultural community as different people have settled in. Over fifties years foreigner and commonwealth country started coming in Britain in abundant amounts, until was introduced. This meant Britain would only take in a reasonable amount of people a year. In other occasion Britain also take refugees of war, such as when Asians were exiled from South Africa. Which leave me with the conclusion that if war never happened, Britain would still be a country with a high population as foreigners has been coming in to Britain for the last fifties years. Therefore there will not be as many job opportunities, so no foreigners would be attracted into coming to Britain. However as war did happened for Britain foreigners working in the country would have felt very uncomtable working those condition, leaving them with very little option but to do war works or leave the country to find work where else. Since after the Second World War (1945) till now (1999) great changes has taken place for many reason in term of the population and the ethnic groups, and for different reason e.g. a greater population with various number of ethnic group. Some of these changes are consider being the result of what we would call the ‘push and pull’ factors. For example in 1946, â€Å"The European volunteer workers scheme involve people from all over Europe in rebuilding London.† An interpretation show that this as an opportunity for many people to rebuild their lives. This quotation is also showing that this is an opportunity for the unemployed people, as there will be thousand of jobs on offers.

International Marketing Strategy Essay

For most manufacturers, success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e. g. , agents, wholesalers, distributors, and retailers). Given this situation, considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that has received much attention and been extensively debated both at general societal/institutional/cultural levels and at market and business levels. In any globalization process, distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. Mattsson & Wallenberg, 2003) As national markets expand and as new opportunities arise for satisfying consumer demand, greater specialization in distribution is evident both in the level of distribution and in goods and services handled (Mallen, 1996). Moreover, as the global marketplace expands, many multinational firms have been influenced by mounting pressures to develop a worldwide communication, distribution and information network that facilitates the free flow of information and goods across national boundaries (Min & Eom, 1994). Distribution channels excellence has become a powerful source of competitive differentiation. In the 1980’s and 1990’s, companies began to view distribution channels as more than simply a source of cost savings and recognize it as a source of enhancing product or serve offerings as part of the broader supply chain process to create competitive advantage. (Mentzer et al, 2004). International distribution channels In international marketing the manufacturer doesn’t sell products directly, it goes through several parties-before reaching the consumer. It involves various channels and variety of intermediaries. In order to sustain the growth of the international marketplace and the integration of the world’s economic activities it is vital to conduct efficient and cost-effective distribution according to Ross (1996). The challenge to global distribution management is to structure a supply chain that is responsive and flexible enough to cope with differences in customers’ requirements and yet enable the benefits of focused manufacturing to be achieved. According to Black et al (2002) the past decade has seen some of the most rapid and substantive changes in channels of distribution for goods and services in developed economies. What companies must remember is that the choice of distribution channel is quite complicated in the home market of a company but even more complicated when going international and starting to export. It is vital for companies who are about to establish abroad that they realize that the choice of distribution channel is crucial for future success and growth. There are many alternative distribution channels to choose from and the conditions may vary from different companies and markets. Furthermore, the choice of distribution channel is often complex and expensive if changing it subsequently. Therefore, it is central that the decision is given the attention and acknowledgement, which is called for due to the fact that it has such a long-term outcome of the export investment’s success. (Anderson et al, 1997). Distribution builds stable competitive advantages, since marketing channels have a long-run character and to build them it is necessary to have a consistent structure; and due also to the fact that they are focused on people and relationships. With channels of distribution changing rapidly studies of consumers will need to focus not just on understanding product choice but also on understanding the reasons for channel choice. Distribution channel intensity Another channel strategy according to Jobber (2001) is the intensity of the distribution channel. According to Kotler (2000) and Fein and Anderson (1997) companies have to decide on the number of intermediaries to use at each channel level. Three approaches are available: intensive distribution, selective distribution and exclusive distribution. Mallen (1996) states that intensive distribution is at one end of the scale where the policy is to distribute to as many outlets as possible, and that exclusive distribution is at the other end of the scale, where the policy is to distribute only to one intermediary at a given level in a given geographic area. The broad middle ground is normally referred to as selective distribution. Intensive distribution consists of the manufacturer placing the goods or services in as many outlets as possible. This approach is generally used for everyday goods such as milk, bread, tobacco products and soap, products for which the consumer requires a great deal of location convenience. Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution to increase coverage and sales. Intensive distribution may help in the short term but often hurts long-term performance. (Kotler, 2000) According to Mallen (1996) intensive distribution tends to maximize sales for the simple reason that more outlets increase the possibilities of consumer contact. Yet, this approach means a more elaborate marketing operation at the manufacturer level. Selective distribution involves the use of more than a few but less than all of the intermediaries who are willing to carry a particular product. It is used by established companies and by new companies seeking distributors. The company does not have to dissipate its efforts over too many outlets; it enables the producer to gain adequate market coverage with more control and less cost than intensive distribution. Kotler, 2000) Selective distribution is generally applied on rarely bought goods such as DVDs, computers and cameras according to Fein and Anderson (1997). Exclusive distribution means severely limiting the number of intermediaries. It is used when the producer wants to maintain control over the service level and service outputs offered by the resellers. (Kotler, 2000) While minimizing costs, exclusive distribution tends to maximize channel goodwill and channel control. It is easier for the manufacturer to have completely satisfactory relationships with a few intermediaries than with many in a given area according to Mallen (1996). Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands. By granting exclusive distribution, the producer hopes to obtain more dedicated and knowledgeable selling. (Kotler, 2000) Exclusive distribution is often used on capital goods such as cars according. Importance of distribution Distribution is a key component of any international marketing strategy. To successfully deliver products and services to customers spread across different geographies, you’ll have to develop an international marketing strategy with special emphasis on supply chain, which includes distribution. If your business has entered various markets, it may not be possible for you to single-handedly manage the overseas operations. You’ll have to develop an effective distribution channel. This channel will consist of channel intermediaries, who will make sure that the product reaches the end user. Distribution is critical to your overseas operations because: 1. It has a direct effect on sales. If you don’t have a good distribution network, your products may stack up in a warehouse and won’t reach your target customers. 2. It affects your profits as well. As distribution costs can make up to 50 percent of the final selling price of some products, an efficient distribution network can increase your profit margins. 3. It has an influence on customer satisfaction. As the long-term success of your overseas operations depends on satisfying your customers, choose your dealers and retailers carefully as they will be responsible, to a large extent, what your customers think about your product and if they will recommend your product to others. 1. 4 Types of distribution channels To gain competitive advantage in the market, you need to identify the right distribution channel that is familiar with your target consumer and segment. Also make sure that the distribution channel that you choose shares similar policies and strategies as your company and has a proven track record in the market. You can choose from among several channels of distribution. Your chosen distribution channel will directly affect all your other marketing decisions. Here are some options: Direct marketing: In this method, the company interacts with its customers directly without any intermediaries. Mail orders, the Internet and phone calls are some of the ways your potential customers can learn about your products and make purchases. Agents: Agents operate on a commission basis. You’ll have to pay these agents on the volume of sales they generate. Agents do not accept any legal ownership of the product. This kind of channel is usually expensive, as an agent is expensive to train and the physical distance makes his progress difficult to track. Distributors: Distributors buy the goods directly from you and will then sell it to retailers. Since they take title to the goods, they are free to determine the prices of the goods themselves and develop their own marketing strategies. They usually have storage facilities. Retailers: Retailers sell to the end customers and are, therefore, able to develop a better bond with them. The retailer takes on the responsibility of promoting the products and often decides the price of the product. Manufacturing-owned intermediaries: This is a capital-intensive option, as your business will directly set up sales and service units in the markets that it has a presence. 2. 0 Channel Management Strategies Channel Management is yet another sales and marketing phrase that is thrown around like everyone knows what it means. But so few companies really comprehend channel management in a way that really helps them. Sales channels being the conduits by which we distribute our products to the end-user come in many shapes from direct, to the web, to the traditional retail environment. Channel Management Strategies (CMS) provides the latest research, benchmarking data, analytic models, and thought leadership necessary to align and enhance your existing channel management initiatives. Channel Management Strategies delivers objective data and intelligence to compare and contrast your efforts with peer organizations, and provides thought-provoking research on industry trends, best-practice models and tactics, budget and resource allocation and measurement strategies. Channel management is a process by which a company creates formalized programs for selling and servicing customers within a specific channel. it can impact businesses in a positive way. First segment channels by like characteristics (their needs, buying patterns, success factors, etc. and then customize a channel management program that includes: 1. Goals: Define the specific goals you have for each channel segment. Consider your goals for the channel as a whole as well as individual account. And, remember to consider goals for both acquisition and retention. 2. Policies: Construct well defined polices for administering the accounts within this channel. Be sure to keep the unique characteristics of each segment in mind when defining policies for account set up, order management, product fulfillment, etc. 3.  Products: Identify which products in your offering are most suited for each segment and create appropriate messaging. Also, determine where to upsell opportunities lie. 4. Sales/Marketing Programs: Design support programs for your channel that meet their needs, not what your idea of their needs are. To do this, you should start by asking your customers within this segment, â€Å"how can we best support you in the selling and marketing of our products? † That being said, the standard considerations are product tra ining, co-op advertising, seasonal promotions, and merchandising. Again, this is not a one-size fit all, so be diligent about addressing this segment’s specific needs in these areas. Defining a channel management strategy for each segment allows the organization to be more effective within each segment, while gaining efficiency at the same time. Still, maintaining brand consistency across all channel segments is critical to your long-term success. So it has to find a good balance between customization and brand consistency for a successful channel management.

A Brief History of the Ivory Trade in Africa

A Brief History of the Ivory Trade in Africa   Ivory has been desired since antiquity because its relative softness made it easy to carve into intricate decorative items for the very wealthy.  For the past one hundred years, the ivory trade in Africa has been closely regulated, yet the trade continues to thrive. Ivory Trade in Antiquity During the days of the Roman Empire, the ivory exported from Africa largely came from North African elephants. These elephants were also used in the Roman coliseum fights and occasionally as transport in war and were hunted to extinction around the 4th century C.E. After that point, the ivory trade in Africa declined for several centuries. Medieval Times to the Renaissance By the 800s, the trade in African ivory had picked-up again. In these years, traders transported ivory from West Africa along the trans-Saharan trade routes to the North African coast or brought East African ivory up in boats along the coastline to the market-cities of north-east Africa and the Middle East. From these depots, ivory was taken across the Mediterranean to Europe or to Central and East Asia, though the latter regions could easily acquire ivory from southeast Asian elephants. European Traders and Explorers (1500-1800) As Portuguese navigators began exploring the West African coastline in the 1400s, they soon entered into the lucrative ivory trade, and other European sailors were not far behind. During these years, ivory was still acquired almost exclusively by African hunters, and as the demand continued, the elephant population near the coastlines declined. In response, African hunters traveled further and further inland in search of elephant herds. As the trade in ivory moved inland, the hunters and traders needed a way to transport the ivory to the coast.  In West Africa, trade focused on numerous rivers that emptied into the Atlantic, but in Central and East Africa, there were fewer rivers to use. Sleeping Sickness and other tropical diseases also made it almost impossible to use animals (like horses, oxen, or camels) to transport goods in West, Central, or central-East Africa, and this meant that people were the primary movers of goods.   The Ivory and Slave Trades (1700-1900) The need for human porters meant that the growing slave and ivory trades went hand-in-hand, particularly in East and Central Africa. In those regions, African and Arab slave traders traveled inland from the coast, purchased or hunted down large numbers of slaves and ivory, and then forced the slaves to carry the ivory as they marched down to the coast. Once they reached the coast, the traders sold both the slaves and the ivory for hefty profits. The Colonial Era In the 1800s and early 1900s, European ivory hunters began hunting elephants in greater numbers. As demand for ivory increased, elephant populations were decimated. In 1900, several African colonies passed  game laws that limited hunting, though recreational hunting remained possible for those who could afford the expensive licenses.   Pouching and Legitimate Ivory Trade, Today At Independence in the 1960s, most African countries maintained or increased colonial game legislation laws, either outlawing hunting or permitting it only with the purchase of expensive licenses. Poaching and the ivory trade continued, however. In 1990, African elephants, with the exception of those in Botswana, South Africa, Zimbabwe, and Namibia, were added to Appendix I of the Convention on International Trade in Endangered Species of Wild Flora and Fauna, which means that participating countries agreed not to allow their trade for commercial purposes. Between 1990 and 2000, the elephants in Botswana, South Africa, Zimbabwe, and Namibia, were added to Appendix II, which permits trade in ivory but requires an export permit to do it.   Many argue, though, that any legitimate trade in ivory encourages poaching and adds a shield for it since illegal ivory can be publicly displayed once purchased. It looks the same as legitimate ivory, for which their continues to be relatively high demand for both Asian medicine and decorative objects.   Sources Hughes, Donald, â€Å"Europe as Consumer of Exotic Biodiversity: Greek and Roman times,† Landscape Research 28.1 (2003): 21-31. Stahl, Ann B., and Peter Stahl. â€Å"Ivory production consumption in Ghana in the early second millennium AD,† Antiquity 78.299 (March 2004): 86-101.

DETERMINISM AND FREE WILL essays

DETERMINISM AND FREE WILL essays The conflict between determinism and free will is a long-standing one. It is one of those philosophical issues that might never be fortunate enough to receive a unanimously agreed upon solution and for this reason, it is up to each person how he views the issues and seeks to resolve it. As with most philosophical theories, determinism and free will is a contentious issue because they oppose each other and in order to support one, you need to give up the other. It is generally believed that the two cannot exist together for they are in conflict with each other and thus are incompatible. It is therefore important to first understand what is meant by determinism and free will. Clear definitions of the terms can help us decided whether the two are compatible or not or if free will has any place Determinism is the philosophical position, which maintains that behind every event is a cause or another event. Waddell Ekstrom (2000) writes: "The doctrine of scientific or casual determinism maintains that every event is causally necessitated by a previous event, so that every event stands in a chain of events stretching backward into history, the links of which are deterministic causal connections. An alternate way to put the doctrine is this: At any particular moment, there is, given the actual past and the laws of nature, exactly one way the world could go." (Page 16) Determinism therefore ignores the role of choices or moral responsibility and primarily focuses on the role of previous events or cause in the creation of a new event. For example, when a person misbehaves with an elderly determinism would free him of his moral responsibility to have behaved more properly and instead study the causes of his behavior. Determinists believe that behind every current event is a past cause or event and keeping this view in mind, we would probably acquit the misbehaving person and instead accuse those...

How to Go Viral With Brittany Thompson Of Virtual Resort Manager

How to Go Viral With Brittany Thompson Of Virtual Resort Manager â€Å"Going Viral† became a marketing buzz phrase in the 1990s and describes a piece of marketing content that generates a mythical resonance with an audience and spreads uncontrollably. For example, Hotmail had the idea to add â€Å"P.S. I Love You† at the end of every email users sent. The result: Big success and signing up 12 million users in just 18 months. But how do you keep such momentum going? What business results and revenue growth does this kind of phenomenon drive? In this episode, Brittany Thompson, social marketing and media manager at Virtual Resort Manager (VRM), talks about going viral for clients and how that shapes VRM’s marketing approach. Brittany knows how it feels shocking, unbelievable, amazing, and exhilarating to go from a few thousand to millions of fans and followers just overnight! Powered by PodcastMotor Actionable Content Marketing powered by By AMP072: Behind The Scenes Of Going Viral With Brittany Thompson Of Virtual Resort Manager 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Topics Discussed in this Episode: Keep current on what’s happening and conduct research to determine what ideas are good for your industry Build a team by recognizing strengths and weaknesses Improve exposure and engagement with clients by auto scheduling posts Increase your company’s bandwidth Market your company and your clients at the same time Going viral is attainable when you know your audience’s wants and needs Keep the momentum going when successful by filtering content to meet clients’ needs Share your secrets, and learn from others Determine what makes the cut by filtering content by looking at analytics Emotionally resonate with your audience by knowing your brand better than anyone else Resources: Virtual Resort Manager to automatically schedule posts; and its podcasts Write and send a review to receive a care package with sweet swag If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Brittany: â€Å"Anybody who is trying to learn to do marketing is you have to niche yourself down to into a specific industry†¦if you pick something, be the best at it.† â€Å"You need to focus on what you’re good at and allow other people to be good at what they’re good at.† â€Å"We’ve had multiple standout successes. One of the most notable successes as a team was that we actually had a post go viral with over 16 million views on it. It blew me away.†

Report Essay Example | Topics and Well Written Essays - 2000 words - 5

Report - Essay Example These include; total quality management (TQM), product and process design, design flow, vendor management, and waste elimination. This report is based on existing observable evidence in the use of inventory systems in restaurants, and the resulting impact these systems have in improving efficiency. The conclusion made is that implementing this restaurant management system in this restaurant is feasible, but in order to realize the intended benefits employee training will most likely be required. Otherwise, improper use of the system may lead to incorrect inventory management and subsequent order placing. ... This allows for the business organization to obtain information on the sale levels of the individual products, and to determine the ideal interval for replenishing the stock after predefined stock levels are reached. Trail Stock Levels. Inventory management systems make it possible to tell the amount of stock that a business is left with after sales within a given period, and can start orders for items that are low in stock based on the level of currently stocked items. The advantage brought about by the efficiency of inventory management software is the ability to maintain stock at suitable levels, and in so doing maintain customer loyalty because repeat customers only frequent places where they can find the products they want. The inventory management system can be of great importance in the event of a sale's promotion, as it can detect items that are over-stocked, and that can be included in the promotion. In the event that the promotion breeds demand the products, the system can initiate and modify the product orders to match the demand. Inventory and Sales Reporting. Inventory management systems use merchandise movement reports to facilitate the location of revenues produced by the sale of specific products within a given time frame. From these reports, one can identify the undersold stock as well as make sales forecasts built on past performances. This helps the business in planning for the future as it can make decisions on how to continue stocking its inventory based on these reports. OUTCOMES AND ANALYSIS This report explores three areas of scrutiny. These include: 1. What are the potential advantages and disadvantages of an inventory management system? 2. How can the inventory management system be created for adopted by the restaurant? 3. What

Capital Budgeting Research Paper Example | Topics and Well Written Essays - 1750 words

Capital Budgeting - Research Paper Example Firstly, capital expenditures require large expenditures of funds. Secondly, firms must find out the best approach to repay and raise these funds. Third, majority of the decisions of capital budgeting include a long-term assurance. Finally, the timing of the capital budgeting decisions is significant. When the firms raise large amount of funds, they need to consider the financial markets more attentively because the cost of capital is directly related to the current interest rate. In short, capital budgeting is the means of conducting cost-benefit analysis (Scribd, 2011). The requirement for important information and analysis of the alternatives of capital budgeting have inspired the development of a sequence of models to help firms in making the "best" allocation of resources. The extent to which the capital budgeting plays a significant role within the firm is determined by the following factors: The capital budgeting process must take into consideration the nature of investment proposals, for example, mutually exclusive or independent proposals. Individual proposals are those which are calculated individually and more than one proposal can be accepted or rejected. There are a number of capital budgeting techniques that firms can employ. These techniques do not always lead to the same accept-reject decision, thus it is essential to make a decision of what a good capital budgeting technique looks like. A perfect Capital Budget technique should be: There are two types of capital budgeting techniques namely sophisticated techniques and unsophisticated techniques. Although both the techniques use cash flows as their initial point to get to the result from which the ultimate decision can be taken, the main difference between the two is that sophisticated techniques take time value of money into account whereas the same is not in case of unsophisticated techniques. Sophisticated techniques include

Summary Essay Example | Topics and Well Written Essays - 500 words - 75

Summary - Essay Example They tend not to exaggerate any of their stories in an effort to look better and never put any effort into attempts to imitate others. Genuine leadership is not an imitation of what other leaders have done or are trying to do; it is the end product of our being freely and fully ourselves. Life is short, and we should try and spend time doing the things that we love though it might not always be easy and trouble free to do this. Before there can ever be a me and you, there must be a me. When one learns how to tell their own story, they are able to perceive the stories of other individuals in such a manner that they are able to cause for there be to an us in the place of a me. When make advances towards stepping into who you innately truly are, people start perceiving you as being real and build levels of both confidence and trust in you that no amount of PR or spin could ever possibly manufacture. People mostly tend to respond to a person if they are authentically and down rightly themselves. The development of the relationship with ourselves takes time. An integral part of living authentically is, learning how to trust or internal compasses and has absolute clarity on who we genuinely are. We should try and return to our life’s main passion and focus on being who we genuinely are. Our attempts to find our place in the world are not a onetime affair; they are an ongoing process that carries on throughout our lives. It is imperative at times for us to learn how to grant ourselves the permission to change our direction. We all have the capacity and power to change the roles we play in both our professional and personal lives. This should be encouraged to happen even if it seems to be challenging and upsets the status

The nature of stereotypes in the film Bamboozled Essay

The nature of stereotypes in the film Bamboozled - Essay Example Racial stereotypes are the mental picture created by a specific race based on either what has been said, written or propagated about that race. The notion that all black men beat their spouses is a racial stereotype against black men. However, stereotypes also exist in gender in the notion that all men are better than women. Stereotype can be negative, positive, reversed or inhabited. Spike Lee in his 2000 satirical film, Bamboozled, gives a classic example of the world of stereotypes and brings the concept of stereotype alive. The film features actors Donning, a blackface. A blackface is a makeup of the theatre that is used to depict a black person. The black face is used to bring out the stereotyping of the black people. In the film, Spike Lee uses images to bring out the concept of stereotype. The racial stereotype can be seen using black face to typecast black men. Goodwin (1) in his article, On Truth, Justice, and Videotape, brings out how the power of images can depict different results. In the article where Rodney King had been abused by policemen, the jury interpreted the images in the video in a different light than that taken by the black people. It is all about what one wants to see in an image that gives the image life and different messages from a particular image. Though the black community demonstrated against the holding of the jury, the jury held that the images in the video did not show the policeman at fault. Mitchell (306) asserts that in the film, Bamboozled, Spike Lee has found a way of navigating through the messy waters of colour by using satire and ultimately converting it to tragedy. Spike Lee employs the use of black face to bring out the history of American culture, as well as the cinema industry. The black face portrays the everyday life of the American black people. The actors perform a great job of bringing out racial stereotype while mentioning their character. The black face in the film Bamboozled plays a critical role in

The Push and Pull Concept in Marketing and Promotion in Business Research Paper - 11

The Push and Pull Concept in Marketing and Promotion in Business Operations - Research Paper Example The push and pull concept is associated with marketing and promotion in business operations. As the name would imply, in the case of push strategy the item, product or service is brought to the focus of the clients and customers through the different sources available for the promotion and reaching out to the customers. Real world Practical examples of push strategy include the showrooms that are present all over. In case of digital devices, the I phone stores that are established in different parts of the world that promote their new devices, and other presently available devices are available in the dummy form, all these are examples of push strategy of marketing. Toyota’s promotional campaign is an example of a practical world in this regard. Pull strategy, in contrast, does not provide direct and on the spot availability of the item or service. It provides the details and explanation of the items only through a pre-planned promotional program. The examples of pull strategy include the proper promotional campaign initiated before the launch of a particular item or product. In a pull strategy, the idea spread through words to different sources. They can be used subject to the understanding of the situation. To experts, the pull strategy may lead to a more effective outcome from the products and services. It helps to overcome the fear and factor of inventory. Also, the extra forecasts and the fear of getting the forecasts right is also eliminated through the help of a pull strategy. Pull strategy is associated with the Lean management and Lean production process.

Race Relations in America Research Paper Example | Topics and Well Written Essays - 1500 words

Race Relations in America - Research Paper Example Thus, the eventful history of race relations in the Western Hemisphere, and in North America in particular, appears not only an important part of a larger trend worldwide, but also the genuine article of such relationships, insofar as three major human races – Europeans, Native Americans (or Indians, which appellation became much more familiar, albeit entirely wrong), and Africans – ‘met and mingled’ in the New World (Norton at al. 2). The centuries following the first Spanish campaigns in the Valley of Mexico, the marshlands of Florida and along the coast of California, have witnessed, according to Arthur Mann, both territorial expansion and massive influx of immigrants from almost all over the world (68). Having left their countries of origin for particular reasons – whether economic, religious or political, as well as in different manner – warlike, peaceful, group or individual – these immigrants inevitably got entangled in the canva s of what would slowly and obscurely evolve into the present-day multi-faceted society of the United States. A bit weird combination of two prima facie incompatible with one another motives – the aspiration of spreading Christianity around the world and a desire for the wealth of the East – appears to have driven the fifteenth-century European explorers of the New World, who, by the way, had obviously seen no conflict between the two (Norton at al. 10); just as their predecessors from the time of the Crusade. Not less bizarre notion of what the world’s size might be indeed brought Columbus to a Caribbean island on October 12, 1492, which he named San Salvador (Holy Savior), and made him to claim success in the goal of reaching the Indies. Quite understandably, the native inhabitants had been called ‘Indians’. Three more voyages to the west failed to dispel this delusion and till his death in 1506, Columbus remained blissfully unaware that he had actually discovered a new

The Push and Pull Concept in Marketing and Promotion in Business Research Paper - 11

The Push and Pull Concept in Marketing and Promotion in Business Operations - Research Paper Example The push and pull concept is associated with marketing and promotion in business operations. As the name would imply, in the case of push strategy the item, product or service is brought to the focus of the clients and customers through the different sources available for the promotion and reaching out to the customers. Real world Practical examples of push strategy include the showrooms that are present all over. In case of digital devices, the I phone stores that are established in different parts of the world that promote their new devices, and other presently available devices are available in the dummy form, all these are examples of push strategy of marketing. Toyota’s promotional campaign is an example of a practical world in this regard. Pull strategy, in contrast, does not provide direct and on the spot availability of the item or service. It provides the details and explanation of the items only through a pre-planned promotional program. The examples of pull strategy include the proper promotional campaign initiated before the launch of a particular item or product. In a pull strategy, the idea spread through words to different sources. They can be used subject to the understanding of the situation. To experts, the pull strategy may lead to a more effective outcome from the products and services. It helps to overcome the fear and factor of inventory. Also, the extra forecasts and the fear of getting the forecasts right is also eliminated through the help of a pull strategy. Pull strategy is associated with the Lean management and Lean production process.

The Realities of Juvenile Crime In The United States Essay

The Realities of Juvenile Crime In The United States - Essay Example Different investigations and studies have been conducted on juvenile crime and justice. Major issues of these studies include juvenile delinquency and offense status. Other issues include comparison of adult courts and juvenile courts, variables that correlate with juvenile crime rates, delinquency, effects on the young tried as adults and current issues in the juvenile justice. The difference between the juvenile courts and adult courts include the absence of the right to bail in childrens court. If a minor is detained in a juvenile hall, you cannot post a bond to get him or her out. Another difference is that in juvenile courts, the parents and guardian are questioned by the court during hearings about their childs behavior. The responses of the parent or the guardian play a role in determining the case, however, this does not exist in adult courts. Also juvenile court hearing is closed to the public meaning that the general public is not inside juvenile courts with the exception of family members, but in adult court the general public can attend the trial hearing. Typically, in juvenile court the mental health and substance abuse evaluations are carried out, a rare phenomenon in adult courts (World Youth Report, 2003). The causes that correlates to juvenile crimes includes drugs and substance. Drug abuse causes delinquency among teenager leading to committing crimes such as precocious sex activity, school failure, gun ownership and other related behaviors. The social media plays a part in juvenile crimes; television and movies have promoted "cult of heroes" that advocate justice through physical means that seek the elimination of enemies. This has been supported by the American Psychological Association that concluded that television violence contribute up to 10% of aggressive behavior among teenagers. Peer influence is also a major cause of delinquent

Terrorists Groups In The Middle East Essay Example for Free

Terrorists Groups In The Middle East Essay What have been the most common tactics/weapons and threats used by terrorists/terror groups in the Middle East since 9/11/01? The most common tactics/weapons and threats used by terrorists/terror group in the Middle East since 9/11 are bombings which can include car bombs, improvised explosive devices (IED’s), suicide attacks and explosives. Next we have rocket and mortar attacks, vehicle based attacks which is when they used any motor vehicle to run over people walking or to ram into vehicles. Other common ones are hi-jacking planes, chemical and biological weapons, nuclear weapons, conventional firearms and secondary attacks which are when they have a second type of weapon go off after the original so as to injure the emergency response team. In your opinion, are these tactics, weapons, and threats successful from a terrorist perspective? Why or why not? Explain in detail. Yes I do believe they are successful because they accomplish at minimum what they set out to do. Placing fear and causing panic among the masses is so apparent for terrorists, because how much media attention there is they can watch and enjoy their terror. They have us on the edge of our seats when chaos takes place. They catch us off guard and that too is part of their plan. What do you see as the likelihood of a terrorist organization either acquiring or building a nuclear weapon? Explain in detail. I see the likelihood of a terrorist organization either acquiring or building a nuclear weapon as pretty high likelihood. I do not think for one minute that they are incapable. I do not believe that our government is honest with who we do business with. They have what is called suitcase nukes and they are so small they can fit into a suitcase. Money talks and can buy you anything besides permanent happiness. If you have enough money you can buy materials for a nuclear weapon. If obtained, what do you think would be the top three types of targets on U.S. soil? Explain. I think that businesses, diplomatic offices, and military institutions are the three types of targets on U.S. soil. The first type of target would be businesses. Businesses account for thirty one and a half percent of frequency of attacks. The second type is diplomatic offices and that takes up twenty six percent of frequency of attacks. Last of the targets are military personnel. The United States armed forces can account for nearly forty three percent of attacks against military organizations. What do you think are the factors working in their favor and against their success to obtain WMDs? Explain in detail and be  specific. The factors that I think that the factors that are working in their favor are that they IED’s that can be constructed out of common materials that are easy to obtain. They have eager and loyal followers that have no problem sacrificing their lives for the cause such as suicide bombings and using children as distractions or bait. It is also hard to dif ferentiate the civilians from the terrorists. What is working against their success is the United States has specialized trained elite forces with intelligence gathering techniques. They also have the latest technologize and weaponry such as drones, night vision goggles, tanks, snipers and much more to work against the success of the terrorists. References Kaplan, E. (2006, Sep). Targets for Terrorists: Post-9/11 Aviation Security. Retrieved November 22, 2013, from http://www.cfr.org/border-and-port-security/targets-terrorists-post-911- aviation-security/p11397 McCann, Joseph T., 2006, Terrorism on American Soil: A Concise History of Plots and Perpetrators from the Famous to the Forgotten, Sentient Publ. (Boulder, CO). Retrieved November 22, 2013, from http://books.google.com/books Sageman, M. (2004). Understanding Terror Networks. Philadelphia: University of Pennsylvania Press. Ch. 5 pp. 158-161. Retrieved November 22, 2013, from http://www.upenn.edu/pennpress/book