Descriptive Essay About My Grandma - 765 Words

My Grandma Death. Something everyone deals with in their life. It’s the end of your story. People handle death in many different ways, from completely losing it, to it not affecting them at all. For me death hit very hard. I had never experienced the death of a loved one until my Grandpa had past. I was never close with my Grandpa but seeing him in that hospital bed that he wasn’t going to leave really upset me. This was the first death in my family. It was a horrible event but the death that has really affected me to this day was when his wife, my grandma, passed away. I wake up on a wonderful Saturday morning. It’s the middle of summer and the sun is shining through my window right into my eyes. I wake up and get ready for the day. I†¦show more content†¦I’m going to stay at Connors to get my mind off of it. Keep me posted.† â€Å"Okay. I’ll talk to you later.† When I was told that my Grandma had an aneurism in her brain she told me not to worry about it. She said when it burst it will kill her instantly and she won’t feel a single thing. It’s what she wanted. Sadly, this did not happen. She lived for 5 more day until she passed away. There was one point after her aneurism burst that she became conscious. She had one thing to say. â€Å"They lied.† My Grandma always had a very weird sense of humor. When my family heard her say this, we knew that she was still there. What affected me the most when my Grandma passed was that it happened so abruptly. One weekend I’m playing games with her and planning the next weekend. The next weekend I’m seeing her on her death bed. I have so many memories of playing games with her but I feel like I never spent enough time with her. I never got to know her how I wish I could have. I wanted to learn more about her childhood and how she met my Grandpa but it’s too late. As a kid, I felt like she would be around forever and when I grow up I will learn more about her. I didn’t know death was so real. Her passing has helped me realize something. I realized that family will always be there for you but they won’t be here forever. I feel I have not spent enough time with my family and who knows when they could be gone. If I spend time with them now, I won’t feel as badShow MoreRelatedDescriptive Essay About My Grandma1364 Words   |  6 Pagesit was the hardest year of my life. It was a beautiful, sunny day on August 3; however this day was a tragic one that I will never forget. Some think of their grandma as just a relative; mine was my other half, my best friend, my hero, and I could never be the same without her. This depressing event affected me greatly, and now it is difficult for me to live my life without her. My new responsibilities were devastating and challenging, but if it meant helping my grandma, I would have done anythingRead MoreDescriptive Essay About My Grandma1264 Words   |  6 Pagescan be such a small amount of time but it can effect such a large part of your life. I was always very close to my grandma. My mom would always tell me that I would often times not want her when I was upset and I would only want my grandma. She had lived just a few minutes down the road from us. She was always there for me and I was always there for her. I would never call her grandma. I always called her â€Å"Mawmaw†. I had no clue what I would do without her. She meant so much to me. We would go outRead MoreAnalysis Of O Connor s A Good Man 869 Words   |  4 Pages My first reaction to â€Å"A Good Man is Hard to find† was that of sadness and I felt that it was tragic of what happened to the family in the story. I felt really bad for the grandma because no one seemed to be pleased with her or listen to her. I felt like the son was almost tired of dealing with his own mom, or that is the feeling I got from his reactions to her. Even the children did not seem to respect the old lady. O’Connor’s story was very de scriptive. Throughout the whole story there wereRead MoreA Good Story By Anne Mccaffery1838 Words   |  8 Pagesgood story? More specifically, what is a good short story? A good short story should have intriguing characters that provide the readers with a rollercoaster of emotions. To make the characters as interesting as possible, there is also a need for descriptive language and specific sensory details. The events in the story should engage the reader and lead them into another world, they should let readers journey through the story with the characters one page at a time. This applies to all stories, butRead MoreDescriptive Essay2920 Words   |  12 PagesJennifer Schacht ENG-090 2/10/2011 Descriptive Essay Final We have been waiting nine long months, and we have had much preparation to do before the arrival of our daughter. Of all the things we have prepared for her, I am most proud of her room, my mother and I painted it and sat it up with all the accessories together. I sat on the floor and taped off the stripes to be painted, and my mom painted. It was a great team effort, and we are so happy how it turned out. With flowers and butterfliesRead MoreW1 Active Adj14109 Words   |  57 Pagesaccess to a wealth of information that can help the selection of the appropriate word or phrase in a variety of situations. Not only are the words and meanings given descriptive labels, for example formal or informal, AmE (American English) or BrE (British English), humorous, old-fashioned, but now they have the added information about relative frequency in spoken and written language. Take for example the verb book (in the meaning of book a table at a restaurant). It is marked as S2 – one of t he top

Public Relations New Or Old - 1407 Words

Impression Management approach to Public Relations: New or Old? According to L’ Etang (2007), Impression Management in the past appeared to be a tactic of manipulation in Public Relations. As the theory governs a process to construct an image, PR practitioners were accused of being image makers who use symbols or messages to control how the organization is perceived (Grunig, 1993, p. 125). Grunig describes images makers as people who â€Å"create and project an image out of nothing† and in agreement, his research proposed that this production of organizationally controlled messages for the purpose of manipulating media images was indeed manipulation. In Addition, L’Etang, states â€Å"In the 1960’s Impression Management was seen as something artificial that interfered with real and authentic relationships. In the 1970’s it was acknowledged as a form of behaviour but seen as invariably negative and as deceptive and manipulation.† Dubrin (2011) seems to agree with the previous statement as his study was based on the past actions of Public Relations and made reference to Impression Management as spin. He states â€Å"An Impression Management tactic aimed at hundreds or even thousands of people at the same time is spin, or putting a favourable face on a negative situation or person. Spin is part of public relations except that public Relations is also used to bring attention to favourable events such as a company undergoing a major expansion or making a large contribution toShow MoreRelatedFaceboook, Myspace, Twitter, LinkedIn, Flickr, Foursquare, and YouTube1170 Words   |  5 PagesThe development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media, but social media offers many opportunities for public relations prac titioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis, 2010) Social media is defined as the democratizationRead MoreA Small Pond And A Big Pond799 Words   |  4 Pagesfate, she will be there for 8 weeks teaching us about Public Relations, at the moment she was working for the Public Relation Firm â€Å"Newlink†. Usually people will receive a vocational speech in high school or middle school, mine was in half way of my bachelor. Public Relations started seeing so excited, being the individual in charge of the solutions to communications problems, the liaison of the communication between companies and their public sounded so interesting. Being able in those weeks to beRead MorePublic Relations the Impact of New Media1352 Words   |  6 PagesPublic Relations amp; The Impact of New Media Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book PR 2.0 New Media, New Tools, New AudiencesRead MoreTylenol Murders Essay1494 Words   |  6 PagesCrisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982 . TheRead MorePublic Relations Essay818 Words   |  4 Pages Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, All public relations should exist to preserve a consistent reputation and build relationships (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, ThisRead MoreThe Second Central Theme Religion And Exile1286 Words   |  6 Pagesmeans to control the public. For example, Second Reza Shah wanted to remove religion and place his traditional Persian heritage as founding rule of Iranian people. Removal of religion was mandatory for Second Reza to keep his absolute power within Iran. For example, when Second Reza Shah’s father was in power, he had religious clergy that guided him on action what were needed to be done within the state. When Reza Shah was exiled and his son Mohammad Reza Shah was appointed as the new ruler of Iran byRead More The History of Public Relations Essay1063 Words   |  5 Pages The History of Public Relations nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainlyRead MoreCommunication Between Public And Private Sector1344 Words   |  6 Pages Communication in Public Relation Richa Talati (84884) International Technological University Start Date: 10/8/2014 End Date: 10/18/2014 Abstract Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal. Objective rigorous methods are required that deliver credible proof of results and Return on Investment (ROI)Read MoreThe Plank Center For Leadership970 Words   |  4 Pages The Plank Center for Leadership in Public Relations has both indirect and direct competitors that serve as both an advantage and disadvantage when gaining the attention of their target audience. A direct competitor is any company that is built around the same principles as The Plank Center and provides similar resources and services. The Plank Center for Leadership in Public Relations was established at The University of Alabama in 2015 and was established at to provides resources for practitionersRead MoreStrengthening Wales Institutional Capabilities1463 Words   |  6 Pagescentralization coexist as the means to deliver public services into a wide range of bodies and partnerships. With the Labour Party in power, ministers have celebrated the potential of networks, partnerships, and market-type relationships as mechanisms of coordination as opposed to the Old Labour mechanisms of big bureaucracy and centralized rules (Laffin, 2009, p.6). The intergovernmental relations within England are focused on creating a competitive model by allowing public services to compete with each other

How I Lost My First Job Critical Thinking Examples

It was one afternoon when I was alone in the shop alone. My boss was out of her office in a meeting within town and my colleagues were out to make deliveries to our distributors outside the town. It was just after high school and was working for Jewelry Company in my hometown. I was barely one month old in the company, and that day had been asked just to take of everything. In that afternoon, a customer walked in to the mall straight to our shop and asked for an engagement ring. Having surveyed the variety of rings in the shop, he selected one diamond ring that price tag had been defaced. He asked about its price. Enthusiastic to sell the ring, though not sure about its actual price, I quickly responded, â€Å"twelve thousand dollars.† The customer turned his face looked straight in to my eyes, as if to confirm if I was sure. Glancing back at him, I affirmed my confidence. The other range of the costs displayed on the shelf guided my advice. I went on to explain the features of the ring and how genuine it was, convincing him to buy the ring from us. He finally bought the ring, making me feel happy that I had made a great sale. As the customer left, my bossed immediately walked in. Curious to know what I had sold and how much I had sold it, she came straight to the counter and checked the receipt book. It later turned out that the diamond ring was marked up at twenty five thousand dollars. I could not explain myself, and for the first time in my life hated myself for making such an assumption. Three week later, I received a letter of dismissal quoting a ‘recent event’ a proof of my incompetence. The Standards of Critical Thinking: analysis of my decision Some people, if in a similar situation as I was in, could have chosen to do exactly as I did and committed the same mistake that I made. Being new and enthusiastic to build oneself a name in new work environment, one would hastily use any given opportunity at the expense of other interests of the business. The standards of critical thinking requires one to be accurate, precise, relevant, logical, fair, clear, and deep in thought and decisions making. The absence of any one of these standards weakens the critical thinking process and eventually resulting a poor decision making (Bassham, Irwin, Nardone, and Wallace 11). In my decision described above, which actually was founded on a serious assumption, the greatest barrier to critically thinking and decision making processes was lacking in accuracy, fairness, logic, clarity and depth. I assumed that because the diamond ring was removed from near others with price tags of twelve thousand dollar, the ring must cost the same. Even without involving efforts to confirm from colleagues, or my boss or in even in the neighboring shop I went ahead and sold the ring at half the price (Chaffee 52). I did not involve any critical thinking skill at all, and I ended up making a poor and a costly decision. At that moment, I felt great because of an imagined achievement. The decisions cost my first job leave a lone a loss of thirteen thousand dollars to the business in one day. This kind of situation happens every day to people. Many have at least at one point in time been victims of careless or weak decision making resulting from lack of critically thinking. Today I appreciate the doctrine of critical thinking. Works Cited: Bassham, Gregory, William Irwin, Henry Nardone, and James M Wallace. Critical thinking: A Student’s introduction. New York: McGraw-Hill International Edition, 2010 (1)   9-15 Chaffee, John. Thinking critically. Boston: Houghton, 2004 (6) 48-55 Gregory, Bassham. Critical Thinking: A Students Introduction.   New York: McGraw-Hill, 2004 (2) 524-530

Company Profile Of Formula 1 Technologies - 1548 Words

Formula 1 Technologies is a consolidated service company specializing in office automation and communication. Mr. Anthony Kinnear is the owner of the business, who started at the bottom with nothing but a dream. He has created a business that is growing in a rapidly changing technology environment. Mr. Kinnear started his career in sales as a waiter while he was still in school. Although he had a different sales career in mind at the time, his financial situation and transport options limited his opportunities to waiting tables. This experience taught him the importance of customer satisfaction. By the age of 19, he became and international pitchman, delivering sales pitches in Germany and Mauritius for a brick-and-mortar retail store in South Africa that sells new and innovative products. Through this opportunity, he gained various skills and experiences that helped him with his career. In this job, he travelled to various destinations, assisted in setting up for the shows, and delivered pitches for at least 12 hours a day. The compensation was 10% commission, with no basic salary or benefits. He quickly learned how to survive as a salesperson working under that kind of pressure. Thereafter, he was recruited by Nashua Office Automation at the age of 22, and within four years, he was promoted from junior sales to the youngest sales manager. Another three years later, HP South Africa headhunted Mr. Kinnear to launch an attack on the copier market. Along with his salesShow MoreRelatedIdentifying Potential Risk, Response, Recovery1589 Words   |  7 Pagesï » ¿ Identifying Potential Risk 1 Assignment 1: Identifying Potential Risk, Response, and Recovery CIS333 Identifying Potential Risk 2 In this paper I have just been hired as an Information Security Engineer for a video game development company. I have previously identified all of the potential Threats, Vulnerabilities and Malicious Attacks for the videogame development company. The CIO have reviewed my report and has now requested that I draft aRead MoreProduct Description Of Ample Meal Essay1614 Words   |  7 Pagespacked into one bottle and filled with water before consumed. Market Trends - 1. Quality – It is soy and gluten free with no GMOs, added sugar or artificial flavors. 2. Mission and Goals – The company aims to set the bar high for the food industry. 3. Consumer Tastes and Preferences – It is convenient, easy to make and portable. 4. Demographics – Americans looking for a quick, healthy alternative target it. 5. Technology Development – E-commerce is increasing the communication line. SWOT AnalysisRead MoreInitial Public Offerings1339 Words   |  6 PagesSummer 2013 Module 1 Case Module 1 Case 1) What type of IPO should AVG use—a traditional IPO or an online auction? Based on your analysis and findings, what would you recommend to the executives of AVG? Explain your reasoning in detail. As I understand the formula/process. Most IPOs are underwritten by an investment banking organization that specializes in providing venture capital to launch an organization toward a public offering. Once the valuation of the company whose public offeringRead MoreExecutive Summary : Apple Inc1493 Words   |  6 PagesTable of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Company Profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Industry Profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Current Events/Future Outlook†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.12 1. Executive Summary Apple Incorporated is a company, located in Cupertino, California, that produces computers, electronics, and software. TheirRead MoreUse Of Artificial Intelligence For Marketing And Branding Of Its Products Essay946 Words   |  4 Pages1. a) Apple- Apple is a company that rarely follows the innovations of its competitors. This idea is the core of why the brand is successful and different from other companies. Their products like Macintosh, iPad etc. stand out from others in appearance, functionality etc. b) Google- Google differs from its competition in its features, tools, design and search results it provides which is far better than others. It has variety of unique products like os, and Android. The use of artificial intelligenceRead MoreHealth Financial Management1213 Words   |  5 Pagesof the customers pay on the tenth day and take discounts, 40% pay on the thirtieth day, and remaining 30% pay, on average, 40 day after the purchase. 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She remained here throughout herRead MoreStrategic Profile And Case Analysis1381 Words   |  6 PagesStrategic Profile and Case Analysis purpose Herman Miller is a modern furniture company based in Zeeland, Michigan. Originally named Star Furniture Company in the early 1900’s the company was known for high quality bedroom suites (Herman Miller). In 1909 Dirk Jan De Pree was hired as a clerk for the company and eventually became president in 1919 when the company was also renamed Michigan Star Furniture Co. Five years later De Pree convinces his father-in-law, Herman Miller to help purchase 51%Read MoreOnline Marketing Strategies For Restaurants936 Words   |  4 Pagesmore effectively and build a strong Internet presence. 1. Build a Mobile Website Your most important step for online marketing is building a website that adjusts for any device automatically. Responsive websites make it easier for people to find information on their phones. 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Models to Help the Improvement of your Business - 864 Words

Six Sigma and Triple Bottom Line models are there to help with the improvement on a business. It really shows what business should go through to have a successful business. The models opens up the conversation about where you business should be. The process that you are going to take to help your business thrive. The models are here for instructions to teach businesses about the steps that should be included when you are questioning your company. Six Sigma and Three Bottom Line models are a great representation of what a business can be and shall be. It opens the eyes of business so that they can learn about their shortcomings. The way to approach these models is give them a test run about where you want to go and how you want use it in†¦show more content†¦The models are here to help you improve the way your business is and to look at your business from a financial standpoint. The models will help you make the best decision that you can make to better the business. Six Sigm a can be used as a guideline to help you reach goals and the Triple Bottom Line can help you think about your finances as what your profit and losses are. The Six Sigma model will there for a better understanding of what your company delivers as far as product, workflow, the employees, and the success of the business. â€Å"Six Sigma entail a radical change in the way that an organization does its business (Sony, M., Naik, S. 2012).† The Triple Bottom Line is there to establish the differences between profit, people, and the planet. The model will help you teach more about you revenue. The best way to use this is have a monthly expenses chart of putting all of your finances into and not only do the monthly finances but quarterly. As business, you want to make sure that you keep up with progress of your company no matter if it is good or bad. Six Sigma model will help you with the success rate of your business. It is best to look at the product activity and the quality of how you employees work as well as your business. â€Å"The TBL captures the essence of sustainability by measuring the impact of organization activities on the word, including both its profitability andShow MoreRelatedIfsm 300 Umuc Haircuts Stage 2694 Words   |  3 Pageshttp://hwaid.com/shop/ifsm-300-umuc-haircuts-stage-2/ Case Study, Stage 2: Business Process Analysis and Technology Solution Proposal Before you begin this assignment, be sure you have read the â€Å"UMUC Haircuts Case Study†, â€Å"UMUC Haircuts Stage 1† Project and the â€Å"Walmart Example.† You will use the strategic business area and process that you selected in Stage 1; review the feedback you received for any recommended changes to your Stage 1 project prior to starting this assignment and be sure you haveRead MoreConduct Industry Analysis Of The Business Selected Using Porter s Five Forces Model Essay1750 Words   |  7 PagesSection B 1. 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The ADKAR model is mainly used to help identify and drive change as well as a tool to understand any gaps that are needed to strengthen along the change process. It is also a useful framework for planning change within an organization, before implementation, and in the  execution phase of the change management process. This process begins with five key goals that are the basis ofRead MoreService Quality And Key Dimensions Of Quality Essay1403 Words   |  6 Pagesquality and key dimensions of quality, SERVQUAL Model, Kanban concept, lean process techniques and the ten principles of a good business process management. SCENARIO Your Chief Executive Officer is passionate about improving the quality of services provided by your organization and needs everyone to understand the importance of providing s quality service of care to achieve customer satisfaction and customer loyalty. As a newly promoted service manager in your locally based organization, you are requested

Is the Merchant of Venice Suitable for a Modern Audience Essay Example For Students

Is the Merchant of Venice Suitable for a Modern Audience Essay William Shakespeare is one of the most famous writers of our time. He has written plays that are known all around the world and are studied as part of our education. What he wrote in the 16th Century is still as relevant today as it was then, which is why many people throughout the world admire and perform his work. The plays he has written have varied from romances (Romeo Juliet), to tragedies (MacBeth), and comedies (As you like it). The Merchant of Venice is a about a merchant, Antonio, who is asked for a loan by his dearest friend, Bassiano. Bassiano needs the money for a voyage to Belmont, where he hopes to win over the wealthy Portia. Antonio has to borrow money from Shylock. They agree on a bond that there will be no interest, but if it is not paid within three months Shylock is entitled to a pound of Antonios flesh. The way that the whole plot evolved around money is very clever. It began with Bassiano wanting to borrow money from Antonio because he wanted to use the money to win the hand of Portia. Antonios friendship for Bassiano leads him into debt with a moneylender. When Jessica eloped with Lorenzo she took Shylocks money and jewels. Shylock is angrier at her stealing his jewels than her running away. I would my daughter dead at my foot and the jewels in her ear! Would she were hearsed at my foot, and the jewels in her coffin! Antonio is a Christian, he puts friendship above all and doesnt think twice about the conditions of the loan. Bassiano assures him that he will pay him back; In my schooldays I lost my shaft, I shot his fellow of the selfsame flight. The selfsame way with more advised watch to find the other forth. What he is saying here is if he loses one arrow, it is wise to fire another and see the flight path that it took; by this hell be able to retrieve both arrows. By saying this he is referring to his money. Even though Antonio was not paid in time to settle the loan that meant that shylock could have his pound of flesh, Antonio did not condemn Bassiano. Portia has to choose a man by presenting them with 3 caskets, gold, silver, and lead. Her father left the three caskets. The gold casket declares, Who chooseth me shall gain what many men desire. The silver casket, which declares who chooseth me shall get as much as he deserves. The lead casket declares, He who chooseth me must hazard all he hath The lead casket had the picture of Portia in it, indicating that the person that chooses it is the right one for her. Shylock is a Jew, he is a moneylender. He has no respect for Christians because of the anti-Semitic attitudes that were wide spread at that time. Shakespeare uses religious prejudice as background to decides who is the `goodie` and the `baddy` in the play. When Shylock comes onto the stage he is usually greeted by `boos`, this adds to the atmosphere at the theatre and keeps the audience more involved in the play. In the script Shakespeare made Shylocks character appear selfish. When Antonio couldnt pay the debt, any other merchant probably would have extended the deadline but not Shylock. He resented Antonio because he lent money to his friends with no interest. This also reduced Shylocks income and for this reason he wanted revenge against Antonio There are strong themes of racism in the play. .udc82c691ac454e0226b1144c3fa65457 , .udc82c691ac454e0226b1144c3fa65457 .postImageUrl , .udc82c691ac454e0226b1144c3fa65457 .centered-text-area { min-height: 80px; position: relative; } .udc82c691ac454e0226b1144c3fa65457 , .udc82c691ac454e0226b1144c3fa65457:hover , .udc82c691ac454e0226b1144c3fa65457:visited , .udc82c691ac454e0226b1144c3fa65457:active { border:0!important; } .udc82c691ac454e0226b1144c3fa65457 .clearfix:after { content: ""; display: table; clear: both; } .udc82c691ac454e0226b1144c3fa65457 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udc82c691ac454e0226b1144c3fa65457:active , .udc82c691ac454e0226b1144c3fa65457:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udc82c691ac454e0226b1144c3fa65457 .centered-text-area { width: 100%; position: relative ; } .udc82c691ac454e0226b1144c3fa65457 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udc82c691ac454e0226b1144c3fa65457 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udc82c691ac454e0226b1144c3fa65457 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udc82c691ac454e0226b1144c3fa65457:hover .ctaButton { background-color: #34495E!important; } .udc82c691ac454e0226b1144c3fa65457 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udc82c691ac454e0226b1144c3fa65457 .udc82c691ac454e0226b1144c3fa65457-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udc82c691ac454e0226b1144c3fa65457:after { content: ""; display: block; clear: both; } READ: The Dramatic Significance Essay PaperBecause of this some think that it is inappropriate to be taught in schools. In the play Shylock stands out more than any other character, he is the villain of the piece. Racism against Jews was very strong in those days, which influenced the way the play was written. Unfortunately racism is as alive today as it was in the Elizabethan times, although nowadays it is not acceptable and there are laws to protect people who are of ethnic origins. Although Christians despised Jews Shylock also hated the Christians as shown in his first speech against Antonio I hate him for he is a Christian This shows the lack of tolerance that wouldnt be accepted nowadays. Shylocks daughter Jessica elopes with Lorenzo who is a Christian. Shylock is furious and very sad at this because marrying out of the faith was a dreadful thing to do. Although Jessica was unhappy at home their relationship in the play is emphasised by them singing a Jewish song together before she elopes. Despite the strong ties of religion and duty to a father Jessica elopes with Lorenzo and converts to Christianity. This is a big step for her, and must have taken some thought from her to do this. Nowadays certain strict religions e. . Muslim, orthodox Jews still forbid marrying out of their faith. Jessica would probably suffer the same fate today as she did then which was never to see her family again. The end of the play was interesting, because after seeing theatre and videotapes of performance I prefer the theatre production in which Jessica was left humming in the spot light the Jewish song she sang with her father, this meant that she did still have some feelings for him. The Merchant of Venice was set as a comedy but when reading it I didnt find it funny, I think this is because I didnt understand the humour. When we read through the play at school I found it long and tedious, but watching the play at the theatre helped me to understand the subtleties of the humour. When I watched the play I found the actors/actresses enthusiasm brought the script to life and I understood and laughed more at the humour, which made it more interesting and enjoyable. When reading the play, I didnt think it was one of Shakespeares finest plays but when I went to the theatre it was a full house. I think that by adding comedy to the play makes it livelier. The merchant of Venice shows a modern audience that the themes in the play are as relative today as it was then. How love can or cannot be mistaken, how greed motivates peoples actions, how true friendship is worth more than money and how racism affects society. Although it was set about 400 years ago, it shows how little the differences in society and religion have changed. I think that the Merchant of Venice portrays the problems generated by greed, racism and revenge. I also think that because of the amount of racism in it, it could influence the younger audience.

The Strategic Marketing Process

Question: Write an essay on the strategic marketing process. Answer: Currently, the strategic marketing process is significantly prioritized by the global marketers, as it helps to create a right alignment of the potential marketing strategy with the operation and management goal of the firm. Depending on the leaders marketing orientation and analytical skills, the firm becomes able to analyse the recurring issues and the right path to utilize the effective marketing principle, strategies and the practices (Bhatt Emdad, 2010). The strategic marketing process, helps the managers to utilize multiple marketing channels to deliver and receive messages from the target audience, based upon which, the brand positioning takes place. As a consequence, the targeting, positioning becomes effective to experience potential growth and brand sustainability in the global market. The complexity, breadth and the richness of the marketing mix plan drive the firm to do consumer directed activities. Eventually, acquiring potential market share becomes comparatively easie r task to the brands. Considering all these aspects, the present study attempts to analyse the strategic marketing plan of the electric vehicle manufacturer, considering the case study of Tesla motors, which has profound marketing management implications. The study comprised of different segments such as the background of the Tesla motor company regarding the products, vision, mission and the current marketing objectives. In the latter part the study has conducted a detailed situational analysis, followed by the planning of the marketing promotion objective and strategies for the FY 2016-2017. The media and budgetary allocation are also described by the researcher, ending with the concluding notes based upon the overall analysis of the study. Background of the studies: Company: Tesla Motors, Inc.is an Americanautomotiveandenergy Storage Company was established in the year 2003 (Bolton et al. 2011). It designs, manufactures and sells the electric cars, electric vehicle power train components and battery products for its target market. Additionally, the Tesla Motors is a public company which trades on theNASDAQstock exchange. In the first quarter of 2013, Tesla posted profits for the first time (Baum et al. 2008). The strategy of selling eco friendly sleek designs with high margin echoes Apple computers business model has differentiated the brand from the competitors like Ford, Chrysler, etc. the electric vehicle ecosystem of Tesla motor has created a unique market environment in the global operation. The firm has met revenue of US$4.04 billion in the FY 2015. Products: The firm Tesla operates in the niche market segment. As a consequence, the product ranges offered by Tesla is relatively lesser than the other car manufacturer organizations. Mainly three types of products are sold by Tesla: Electric luxury cars Rechargeable energy storage system and The automotive components Vision and mission: The vision statement of Tesla motor is to build a wider range of model into the market, including a range of highly affordable priced cars for the global consumers. In this regards Cooper et al. (2009) informed that one of the investor Elon Musk believes that price affordability with high end specification is the prime attraction of Tesla motors, which is overarching the purpose of the Tesla motors. The firm has set a vision to move into the solar electric car from the mine-and-burn hydrocarbon economy. The mission statement of Tesla car is to accelerate the advent of the sustainable transport by introducing compelling mass market electric cars to market the products as soon as possible. In this regards Baron Henry (2010) also commented that Tesla is very specific and consistent with its goal, as the created goals and objectives before a decade has been found exact as it is today. Not a single alteration has been made upon the mission statement of Tesla. Current marketing objectives: To build a long term brand awareness among the target mass and manage long term corporate reputation To enhance the demand for the vehicles and provide leads to the sales unit To manage optimised brand loyalty To enable the customers sharing their views for improving the current product development process Situational analysis: Market demography: Tesla motors have established itself as one of the market leaders in global electronic vehicle market. As the company is going to attain a sustainable market position in the Australian market it is essential to develop an entry level luxury automobile marketing plan depending on the Australian demographic status. Due to the recent lethargic economic performances of the country, the Australian customers are little bit worried while assessing the personal finance advantages (Marthinsen, 2011). Although, as the consumers group are very competitive and like to spend money on the essential things, the entry level market position would be good for Tesla motors. Demand analysis: The market demand of Tesla motor is high from the beginning as the US Company has created the worlds first fully electric sports car. In the opinion of Eckhardt Shane (2010), Tesla motor has accelerated the development of the sustainable transport by introducing the electric vehicle technology. Tesla wants to develop a high performance electric vehicle power train technology to reduce the environmental impact of transportation energy. The power train technology is beneficial for increasing more renewable resources. Adding to this, the battery systems vehicle developed by Tesla performs a high volume function for the business purposes and residential utilities (Polatoglu, 2013). These types of features would be highly lucrative to the Australian customers. Thus, it could be stated that the products of Tesla must have a huge market demand in Australian vehicle market industry. SWOT analysis: According to Dibb, et al. (2009), SWOT model helps to analyse the current standing of a business unit against the market competitor. This analysis helps the firm developing a basis for the marketing firm to target and attract potential customers towards the brand. Strength: Superior products and the attractive vehicle design are the core strength of Tesla motors The unique brand name attracts customers towards the brand. In the BEV market, the first mover advantage is strength of Tesla motors. The innovative sales and distribution network has been found better than the competitors The strong capital base and greater flexibility to access into the capital market is a major strength of Tesla. The Powertrain technology and the unique battery configuration is the major strength of the brand (Cooper et al. 2009). Weakness: The lack of economies of scale and relatively high cost structure vehicle The firm has limited brand recognition within the target mass The issues in the component supply against the increased demand will increase the manufacturing time, thereby affecting the sales volume of the firm. The limited number of car charging stations resists a large group of potential customers to buy products form Tesla. Opportunity: Greater advancements in the battery technology The support from the Australian government is increasing to support the BEV adoption The price increment of the gasoline and driving procedure is forcing the consumers to shift into the alternative car segment The firm operates in a niche market segment, where the competition is comparatively lesser than the normal car segments. Threat: The increased number of the Australian direct BEV competitor could be potential threat o Tesla. The substitute of the BEV also growing in a significant manner, which could be another threat of Tesla The entry mode of the large automobile firms in the BEV market is changing and increasing in a rapid pace. This could be another significant threat for the Tesla motors. Current competition: Tesla has its own network of market located in North America, Europe and Asia. Tesla Motors has two revenue sections those are automotive sales and development services. Tesla is concerned to provide services to the other automobile firms (Cadogan, 2009). The major competitors for Tesla include Federal Signal, industrial conglomerate; Ford Motor Company,General Motors, Honda Motor Company, Oshkosh, PACCAR Inc., Spartan Motors, Tata Motors, Toyota Motors and Wabco (www.teslamotors.com, 2016). Product and competitors' marketing promotional budget and sales analysis: The base price of the Teslas flagship vehicle is $109,000. The high performance BEV has a range of up to 250 miles. The major difference is the speed which makes the products of Tesla more different in this competitive market place (Mangram, 2012). Roadster is the modern with sporty appearance has designed to attract the customers. Tesla has announced medium-term plans to construct electric SUV crossover vehicles, electric fleet vans for municipal governments. According to the opinion of Schoenecker Cooper (2010), Tesla has the potential to continue the experience of the direct competition from the other BEV entrants, indirect competition with the existing firm and emerging connect with the hybrid vehicle manufacturers. Furthermore, the firm has the greatest competitive advantage with BEV substitutes including gasoline hybrid and gasoline powered vehicles. Moreover, Teslas competitive advantages include superior BEV technology, first mover market position, brand recognition, and uni que component product lines such as power trains, vehicle batteries, etc (www.teslamotors.com, 2016). However, the companys indirect competitors are the traditional luxury vehicles like BMW, Mercedes Benz, Jaguar, etc. The loyal customer base of Tesla would help to earn good competitive advantage in the Australian market for achieving a sustainable market position. Target market and positioning analysis: Target market: In the words of Dibb, et al. (2009), the target market analysis includes the identification of different potential customers and their prospects in the marketing cluster, based upon the homogeneity of the customer segment. Teslas target market is focused on different consumer segments, which is as follows: Luxury vehicle sedan market: This target market is relatively larger than the other competitors. Australians are shifting more towards purchasing luxury sedans from the Mercedes Benz, which is the fastest growing segment of the Australian sports vehicle market. Divakar et al. (2009) stated that Tesla has targeted a competitive consumer segment to improve the consumer adoption degree. Thus, the luxury vehicle segment could be a potential target market for Tesla. Mainstream vehicle consumer segment: This segment has been targeted for the mass production and greater market penetration in the Australian market. High end sports car market: This target mass is relatively higher in the Australian sports car market. Lane (2009) also stated that it has been targeted to introduce the brand name Tesla in the global business market. Brand positioning: Positioning is defined as a term which helps the marketers to identify the unique sales proposition (USP) of a brand (Busch et al. 2007). The brand positioning of Tesla, has focused on arranging its products in a distinctive manner to capture a transparent, unique and attractive brand positioning, which is relatively higher than its competitors. However, Mangram (2012) argued that positioning helps to address different customer identification issue, the fulfilment of the product needed by the customers, and process of manufacturing which best meets the demand of the consumers. Tesla has significantly highlighted on the high-tech sports cars features, attractiveness, reliability and the environmental ethics as well. These characteristic frames at right positioning within the Australian sports car market. The Australians are buying luxury cars in the record numbers till date, although the recent trade shows a slight decline in the profitability of the sports car segment. This is mainly due to the accident met by the sports car named as Statesman, Fairlane, and LTD. However, PolatoÄÅ ¸l (2013) also mentioned that Australians have shown transparent love of the luxury brands. More than 11 of 18 brands had investigated that the test drives are mainly occurring from the Australian marketers. Marketing promotion objective and strategies: Tesla motor being an electric vehicle manufacturer, addresses the marketing investigation from the different perspective of its own technology based approach for its marketing strategies. In this regards, Eckhardt and Shane (2010) stated that the marketing approach of Tesla motor has been found unique compared to the rival brands. The firm basically favours a mass marketing approach to experience a rapid future growth in the given industry. The promotional objectives and the strategies of the brand had been discussed below: The technical promotion According to Elrod et al. (2011), Tesla had enabled to attain the affiant recognition for its fie3st car availability. The management team of Tesla had been efficient in using electrical technology to manufacture a car that can lead to be reproduced with the combustion of the engine. The management of the specific brand had managed to establish its personal brand that gain incredible equity. The similar personality had used the branding effort as an impactful marketing force for the Tesla Motors. The entire electrical car brand is irreplaceably tied up with the personal branding option of the management. The car products are as fast as Porche and coverts the equivalent miles (100) per gallon. The marketing team had promoted the exclusive features of the cars, like its unique and limited moving parts. Schoenecker Cooper (2010) stated that the individuality of the brand had been its exclusive branding actions and the brand persona of the management influence Tesla to emerge equally. Constructive branding aspects The management of the brand is of the opinion that it is quite relatively easier to manufacture the lust-inducing of the $100,000 car that manufacturing the cheaper model. The brand had penetrated with $100K plus roadster, which had been built on a customized Lotus platform (Clarke, 2010). With the Model number of S, the enterprise had started with fabrication of $100K vehicles and simultaneously started working the similar approach to manufacture $60K entry-luxury models. The management of the brand had instructed its marketing unit to keep updating the corporate blogs (Cadogan, 2009). The customers and the professionals often visit the blogs and the interactions between the experts often help the brand with indifferent and efficient messages. The specific strategies facilitated Tesla to resolve the marketing challenges. Tesla had also initiated the policy of releasing its branding patents (Knox, 2007). This allows the other automotive industry to follow the similar model of product ion and the very mean time Tesla comes up with its updated innovation Turning the strength of the automotive industry into its weakness According to Darke et al. (2007), the luxury cars are being sold and justified on the basis of the quality of the internal engineers. The majority of the luxury automobile brands emphasises on the performance through engineering. The brand believes on the fact that the above approach facilitates the brands to attain the desirable sales figure. Teslas marketing actions focuses on performance through its technology while promoting the simplicity of its individual platform. The Teslas Model S pitch had managed to reframe the automotive industrys strength as its weakness (Davidsson Honig, 2009).It had been inferred that with the support of the highly-effective marketing lens, traditional gas cars remains dirty, untidy, complex, unreliable, and difficult to preserve the well furnished looks. In an audacious marketing progress, Teslas service centres are basically designed with the white shiny floors to reinforce on the fact those electric cars do not have oil and the additional dirty flu ids that make a leakage on the floor. Marthinsen (2011) inferred that Tesla has been a leader at driving the press coverage, awards and reviews for its cars. It is clear that the enterprise had worked hard to place the firm before the media and made sure the precise and accurate messages come through the similar channel. Media and budget allocation for 2016-2017: Tesla has recently reported a loss of $0.01 per share and acknowledged that the sales volume has minimised as per the expectation. The firm is presently trying to reduce the cost of the batteries installed in the cars. It has been expected that this process could enhance the profit margin of the firm (www.teslamotors.com, 2016). The company has a vision to increase its overall revenue by US$1 billion after penetrating in the Australian market. Furthermore that brand has make an effective media plan to push the sales of the firm. The brand wants to increase its advertising allotment by 5% more, so that more profit could possible to earn through the effective promotion campaign. Conclusion The current study emphasises on the marketing for managers. In the similar instance, the marketing consideration had been made with regards to Tesla. The brand had been highly effective in its marketing measures. 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Cooper, A. C. (2010) The role of à ¯Ã‚ ¬Ã‚ rms resources and organizational attributes in determining entry timing: A cross industry study, Strategic Management Journal, 19, pp. 11271143. Tesla motors (2016) Available at: https://www.teslamotors.com (Accessed: 21 May 2016).