Business: Marketing and Subway

1. 0 ELEMENTS OF THE merchandise MIX 1. 0. 1 PRODUCT electron tube offered a calling card with long variety meal and better quality light crossroad such(prenominal) as pasta, salad, desserts, soup, the chains flagship prep ar which is the classic BMT, the 7 beneath 6 circuit board which featuring seven slip sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers ( heroway, 2012). under(a)ground excessively brings in a line of spic-and-span crab-controlled wraps in 2004 and the product itself has solitary(prenominal) 5grams Net Crabs.Moreover, in the year 2005, a new menu has been added to tubes menu that is a toothsome fresh toasted sub and the menu comfort in consumer lease until now. 1. 0. 2 PRICING The effectiveness element of marting mix is the impairment of the company offered because it is direct touch on the company, consumer and prudence as well. Subway uses a little high of upscale pri ce than normal subs in the market. Subway offers different price system with range pricing. But acquire value products by receipts in toll of quality. 1. 0. 3 PLACEThis is interested with activities needed to move the product or help from the seller to the purchaser (Lancaster & Reynolds, 2003). Subway use untraditional places such as supermarkets, airports, convention centers and crease center and also some other new market development as their major change berth as a franchise. People who in any kind of Subway sales brain are on hand to ensure guests demands are coordinated with the redress product and to elucidate the unambiguous options are obtainable. Moreover, Subway does research for their market on the location taste perception and predatory franchises regarding guest satisfaction. . 0. 4 advancement Advertising, public relations, own(prenominal) selling and sales promotions are the four components of promotion. For Subway, to make a alone(predicate) Ad vertising Proposition (UAP) is de rigueur since the company is a part of complete(a) market. Subway also appeal Unique change Preposition (USP) into their market strategy by selling subs under 6g of fat. By constitute a selling proposition that connected with the publicize message with the product, it volition engender an returns in competition. Moreover, it is the goal to bring about a one-of-the-kind advertising . 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chains flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.Moreover, in the year 2005, a new menu has bee n added to Subways menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of merchandising mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACEThis is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customers demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreo ver, Subway does research for their market on the location preference nd predatory franchises regarding customer satisfaction. 1. 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition.Moreover, it is the goal to create a one-of-the-kind advertising 1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chains flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of f at or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.Moreover, in the year 2005, a new menu has been added to Subways menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACEThis is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and al so another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customers demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway does research for their market on the location preference and predatory franchises regarding customer satisfaction. . 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition. Moreover, it is the goal to create a one-of-the-kind advertising